A Uniform Rapid Suspension (URS) was filed today on the domain name Branson.Guru
This is the first URS that has been filed which in my opinion should not be granted.
The problem is that there is also a city by the name of Branson, which is in Missouri, and a pretty large tourist attraction.
The official site for the city is CityofBranson.org which has grown to be a large tourist destination with plenty of theaters, shows and hotels.
The domain is not parked or otherwise in use.
The domain is still at a Godaddy placeholder but only registered a few weeks ago, so the intent of the owner of the domain cannot be determined at this point, know one knows if the registrant insteads to use the domain as having anything to do with Sir Richard, Virgin or the town which is a Geo.
All previously filed URS seemed to be slam dunk cases involving famous trademarks which is what the URS is suppose to be for, but in this case I believe the URS should be rejected.
If the URS is granted and the domain is suspended, I think its going to be a big blow for the new gTLD’s.
It could be a game changer and force registrants to get up a site in days on each new gTLD to protect the domain.
I believe it to be a very important case and its outcome will have far reaching effects if the suspension is granted .