co.com LLC launched its 30-day Sunrise Period for trademark holders today, at 11am Monday, February 24th
During the Sunrise Period, qualified trademark holders have the first opportunity to register the exact match of their trademark, before .co.com opens to the public.
As of today, more than 100 registrars have signed on to offer .co.com domains.
“The introduction and ongoing management of .co.com will be conducted with the utmost respect for trademark holders”, said Ken Hansen, CEO. Co.com LLC. “The .co.com registry is taking a number of steps to minimize trademark infringement and to provide policies and mechanisms to help resolve disputes.”
The registry voluntarily adopted ICANN’s Uniform Dispute Resolution Policy (UDRP) and Uniform Rapid Suspension (URS), to enable trademark holders and registrants to resolve disputes, and for enforcement.
Registrations are accepted on a first-come, first-served basis, and require the submission of a validation file issued by the ICANN Trademark Clearinghouse. Specific procedures for .co.com Sunrise registrations can be found at https://registry.co.com/sunrise-period/
Since .co.com registry is committed to maintaining a safe and trustworthy namespace, it employs technology from Architelos, Inc. to monitor the overall health of .co.com, and to identify and quickly mitigate any potential abusive use of .co.com domains. Architelos’ pioneering NameSentry SM service aggregates data from multiple third party malware, spam and phishing providers, to get the most real-time and comprehensive view. The service then layers investigative tools to quickly pinpoint abusive sites and bad actors, and employs automated workflows to shut down threats.
“The reputation of .co.com name space is critical to our long term success”, said Paul Goldstone, President, .co.com LLC,. “NameSentry deployed alongside our abuse help desk and acceptable use policies, provides us with the tools we need to maintain the overall health of .co.com.”
“Many registries take a “laissez faire” approach to addressing domain name abuse in their namespace, partly because they see abuse mitigation as a cost and not an investment, and partly because they discount how quickly and how severely spam,
Malware and phishing can damage their reputation. Progressive and innovative registries like .co.com have invested in NameSentry, to not only quickly mitigate any abuses that may occur, but more importantly to build a safe and reputable namespace for their customers, and for internet users, right from the start”, said Alexa Raad, CEO, Architelos.
Learn more, and find a participating registrar, at: http://registry.co.com
SoNameSentry is going to replace the UDRP process – or what UDRP was originally set up for before the panels themselves abused it 🙂
Throughout the article, I kept reading “.CO.COM” and my brain kept tripping up on the fact that there was a dot between them. A bit confusing putting two already-known extensions together like that. But then again, I guess they could market it like Reese’s Peanut Butter Cups, with two people bumping into each other and saying, “You got your .CO in my .COM!” “No, you got your .COM in my .CO!…..”
Hmm.
Is Juan going to introduce “.com.co”
what about .cocom and .comco
That was funny Grim, it is a bit much, We .co, we have .com, we have com.co the original Colombian cctld that was used and we have co.com. It’s not only new gtlds that can provide confusion.
Although .com.com has not yet been attempted, it would not surprise us to see ICANN, give it the green flag. International .COM business holders are behind a Kill the gtld experiment now going on.
jeff schneider
Independent Marketing Analyst/Strategist at UseBiz.com / (.COM ) URL Centric Marketing
People are getting fed up with GOOGLE.coms anti-competitive techniques and collusionary tactics used to corner the Ad Markets. Googles support of the D.N.A. points to a furthering strategy to maintain googles monopoly hold.The players pushing the gTLD, rollout are uniting, and Google is leading the charge.
From a trained Market Analysts perspective, it becomes very clear that Google.com will profit greatly from the .Whatsthis rollout. Why ??Because ALL search engines profit goals depend on confused consumers looking for things to buy. Therefore any strategy that destroys Branding recognition as a solution to meet their needs, plays into their deceptive strategies.
Destoying ALL Branding Recognition creates a fertile ground for SEO misinformation and propoganda. This confusion, which they facilitate quite happily,misleads consumers and at the same time pads their Bank Accounts at the Consumers Expense. They make Billions by leaving consumers misguided and confused and totally dependent on where their search Search Engine selectively routes them, within the search engines massive traffic dilution pool.
Google and the Ad companies are the largest promoters of the gTLD rollout. Both stand to benefit most from the .brands massive promotional operation. There are International forces building to block the .brands anticompetitive introduction. ICANN is being pressured to slow down the rollout, and we would not be surprised at all to see a freeze of the entire program.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger
@Jeff Schneider,
Insightful point about new gTLDs increasing consumer dependence on search engines (Google) to sort through the flood on new domain variants. I fear that your pithy insights get lost in glut of your lengthy diatribes (kind of like the new gTLDs might get lost in their own flood).