At the Fairwinds Beyond The Dot conference this morning Shaul Jolles President and CEO of the the .Uno registry laid out his goal for the .UNO registry
.UNO wants to be the .COM to the spanish speaking market.
.UNO will globally connect over 490 million Spanish speaking businesses, consumers and individuals.
Mr. Jolles in laying out his vision cited some live .UNO “sites”
However each and everyone is being forwarded to site built on either a .com or a .org
Here are the sites cited by Mr. Jolles:
AARP.Uno is being forwarded to AARP.org
McDonalds.Uno is being forwarded to Meencanta.com
BBB.uno is being forwarded to BBB.org
Even so, I get that for English sites trying to appeal to a Spanish audience its much easier to reach them have a .Uno address and redirect them to the .com/.org Spanish site, rather than to have the user look around an English site for the Spanish version.
Certainly there are certain countries where websites can auto detect the local language and auto switch the user to the Spanish version but there are tens of million of Spanish speaking customers in countries where the “official” language is not Spanish.