At the Fairwinds Beyond The Dot conference this morning a presentation by the supporters of the new gTLD .HIV explained that part of the project will “generate funds to support the dedicated all over the world, raise awareness of the topic HIV/AIDS and work against the stigmatization of people living with the virus.”
The .HIV new gTLD is being described as more than just a domain name, its “A Digital Red Ribbon”, the Red Ribbon of the digital age if you will.
Out of the he planned retail price of $175 some of the revenues from the domain sale go into a pot.
“With every click on a .Hiv domain the visitor triggers a micro-donation out of this pot.”
“By clicking from .Hiv websites, the users will decide where the money goes.
Fundraising and distribution at dotHIV follows three steps:
1. Companies buy their .hiv-domain for a yearly registration fee and become a supporter.
2. Every visit of a .hiv-site activates a small donation, that stems from the collected registration fees
3. The donations are allocated to HIV-projects on an Internet platform, where projects and initiatives can gather support.
Therefore the Internet users decide in a voting process, how exactly the donations are distributed.
Its a very interesting idea and another creative approach to utilize a new gTLD string in a new and different way