According to the PR .Vegas will have a 60 day Sunrise period then right to Go Live with no Landrush or other priority period in between.
Jim Trevino, CEO, of Dot Vegas, Inc is quoted as saying:
“We are doing everything we can to ensure that those with trademarked brands, along with local Las Vegas companies and individuals, have the first opportunity to register.
We particularly encourage locals to secure their .Vegas domains before the registry opens for general availability,”
“As the Internet grows, a .Vegas TLD gives businesses and individuals a leg up in the increasingly competitive online world through association with the powerful Las Vegas brand,”
“One of the industry’s largest registrars estimates the number of .Vegas domain names may easily exceed 900,000.”
In partnership with the city, Dot Vegas, Inc. applied to ICANN for exclusive management and operational rights to the .Vegas top-level domain. As a revenue partner with Dot Vegas, Inc., the city will receive in perpetuity a percentage of the fees generated by the registration and renewal of .Vegas domain names.
“This is another exciting milestone for Las Vegas,” said Las Vegas Mayor Carolyn G. Goodman. “Las Vegas is easily one of the world’s most recognized brands, and now, through this highly strategic and exclusive opportunity, our city will further expand its presence on the Internet,” continued Goodman. “From a marketing perspective, this enhances our city’s already iconic and powerful brand. As Las Vegas strives to become a center of technology, a .Vegas top-level domain name gives us a true and significantly enlarged worldwide online presence.”
ICANN recently expanded the top-level domains available on the Internet beyond the most recognized .com and .org. The city of Las Vegas joins others such as Miami, Boston and New York City as top-level domains, although .Vegas is considered a “generic” top-level domain, rather than a geographic domain. This means that those applying for a .Vegas extension do not have to be physically located in or have a defined nexus with the city of Las Vegas.