.Tokyo and .Nagoya, announce their partnership with Pool.com and its auction services platform to help accelerate their introduction to global markets.
“Auctions are the best way to resolve contending applications during the introduction of new top-level domains,” says Pool.com CEO Richard Schreier. “They offer open access, quickly set true market value for web addresses, ensure the name space will draw real users and give the registry the resources to continually invest in technology and services.”
“We worked with Pool.com for Sunrise and Land Rush auctions in the past during our launch of .SO and were impressed with the results,” says Hiro Tsukahara of GMO Registry, the registry behind .Tokyo and .Nagoya. “We are confident the partnership will result in a successful launch for our new top level domains.”
The new city-based TLDs are intended to create online spaces for Tokyo and Nagoya residents, businesses and cultural or community groups to link their online identity to their city’s trusted and well recognized brands.
Pool.com has already announced some of its other global partnerships, including auction services for premium names and contention resolution to . ششببككةة (.shabaka, translates to “web” in English), .Дети, Russian meaning kids or children, as well as other international geographical domains .wien, .brussels, .vlaanderen and .tirol. New announcements are expected to continue to roll out as registries sign their agreements with ICANN, the Internet Corporation for Assigned Names and Numbers.