Leo Mirani is on a roll he wrote an excellent piece yesterday on the new gtlds with co author David Yanofsky
He is out today with a piece entitled, “Why Google wants to give you 101 alternatives to .com” Mike has spoken in the past that Google is a big wildcard with regards to what extensions they end up with and how they distribute them. Google giving away domains for free could be something that impacts existing extensions and new gtlds alike.
Mirani delves into why Google wants to do this and what he believes are the main themes. He quotes Google, “Our main focus is to make the introduction of new TLDs a good experience for web users. We’re just beginning to explore a new source of innovation on the web, and we are both excited and curious about the potential for these new TLDs. By opening up more choices for Internet domain names, we believe users will have options for more diverse—and perhaps shorter—signposts in cyberspace.”
He sums it up with the following:
The new domain names are part of that mission. They help Google convince more business to finally get their own website—like bobs.car. These websites give Google valuable new data. And, of course, if the owners of the new websites want to be found, they’re best off advertising—with Google.