We often call out companies for a acquiring bang on domain name before launching a new product or service, so we have to give some Kudos to Dow Jones & Company, Inc. the publishers of the Wall Street Journal for buying the domain name WSJD.com before launching WSJD on January 1, which it described as follows:
“Happy New Year! Today we are launching a new home for the Journal’s technology coverage. It’s called WSJD—the D is for Digital—and we hope you will take a look and quickly become a regular visitor. WSJD will break and cover the most important technology news, as well as showcase our enterprise and investigative journalism. We are also proud to announce that WSJD is explicitly designed to be different and easily consumed regardless of device or screen size. Below are my top picks from the site’s first day of coverage.””
Dow Jones also rolled out the Twitter Hashtag #WSJD yesterday to go with the service.
The domain name WSJD.com was listed (actually is still listed) on Aftermarket.com with a make offer.
The domain name was acquired by the The Treadstone Group, which is the buying arm of brand protection company CSC in October 2013.
The domain is now owned by Dow Jones Company.