In a letter to clients, Frank Schilling of DomainNameSales.com tells clients that his company has big plans for 2014 which will hopefully lead to higher payouts for Traffic Monetization:
“As pivotal as 2013 was, 2014 will be even more tumultuous with hundreds of viable new G’s coming to market. SLD Domain Names will rain aplenty, like pennies from heaven and the smart registrants and folks on this email list will see this as a significant opportunity to expand their footprints and hedge their bets.”
“We plan to roll out some significant evolutionary developments in traffic monetization in 2014 with the help of our upstream partners and we hope this will increase payouts over 2013 levels.”
“The upstream ad marketplaces understand the value of this traffic and keeping it close to their fold – I expect they will facilitate higher payouts.”
“You will see it first in your traffic revenues as we do not change or shape the payouts you receive based on the way our upstream partners perform.”
Your revenues get meted out pro-rata based on the upstream performance. ”
“That’s a fancy way of saying we do not game your payouts. If the upstreams pay more, you’ll earn more in 2014, and based on the realities of the marketplace for your traffic, we expect they will try to pay more at some point in 2014. They have a bunch of marketplace changes coming which should help induce lift.
Most importantly I’m excited by new TLDs. Domain Names are once again going to take center stage on the Internet stage in 2014 and 2015. ”
“Anytime people talk about domain names that is good for our industry. Starting in March you will have names being pushed from all corners of the Web.. Money will get spent and ads will get taken and fun will be had.
“One or more of these extensions will likely turn into the global chuckle of the day. Bringing more diamonds out of the ground does not make the price of diamonds go down. ”
“If you have good keyword weight and brandable name inventory the wind will be at your back in 2014.”