Carlson Hotels which operates several hotel chains like
Look like its getting to roll out another new Hotel group known as Quorvus
According to some new registrations at brand protection company MarkMonitor.com it looks like Carlson is going to call a new line of hotels Quorvus registering Quorvus.com, Quorvuscollection.com, and even some typo’s like Quorvis.com
We will keep any eye on this
Here are all the domain name registrations:
A constellation in the Southern Hemisphere near Crater and Virgo. Also called Crow2.
[Latin corvus – raven.]
Above is the only thing related to the pronunciation of this name so I would assume this is the hidden meaning. As with lots of brands they have to create a unique spelling for brand protection and the obvious reason because the dot com is not available.
Corvus.com goes to Corvus Capital, Qorvus.com goes to a camera surveillance company, and Qorvis.com goes to an ad agency and the typo Quorvis.com actually goes to the Qorvis the ad agency.
Owen Frager says
Must be a trend. This morning I reported Frank Schilling’s sale of HamptonCollection.com to Hampton Inns. They are using it to sell the sheets and pillows you remember fondly from a visit to the hotel.