Godaddy.com appears to have gone all in on the new gTLD’s.
Gone from the front page of Godaddy is the drop down menu listing the different domain extension that are available for registration, replaced by a huge ad for preregistrations of just 4 new gTLD’s, .Uno, .Luxury, .Build, and .Menu.
Actually the only other extension mentioned anywhere on the front page is .co which is right by the domain search bar.
Instead of a drop down menu there is a “domain search bar” which assumes the inquiry is for a .com
For example type the word “wild” into the domain search bar without an extension and you get a page telling you that wild.com is taken and then suggesting other domains in the .com, .co and .net extensions along with a couple of premium domain names for sale.
Do a search for wild.me and you get a page telling you the domain is not available but doesn’t suggest any other .me domain names but only .com, .net. org and .co domains along with 2 premium domains for sale
It will be interesting to see how all of this plays out not just in terms of the number of new gTLD preregistrations Godaddy gets but in normal domain registrations and of course for aftermarket sales.
With preregistrations for new gTLD domain names starting at $39.95 and going all the way up to $1,199.99 you can understand that margins on these domain names are far in excess of what Godaddy.com makes on a pure .com/.net/.org registration.
Its also interesting to note that on the page for .Luxury, Godaddy seems to be promoting in small part, trademark infringing type of domains.
On its .Luxury page, Godaddy site says:
“Whatever you sell – French champagne, BMWs, Miami condos – .LUXURY tells shoppers you have the best that money can buy.”
Not sure how many people looking to register a new gTLD domain name are going to know about the Trademark Clearing House, UDRP rules, URS rules or trademark laws.
Maybe not the best example Godaddy could have used.
Even when it comes to renewals Godaddy is including an ad for new gTLD on the bottom of the notice
The link that is on the renewal notices goes to a Godaddy page that looks like this:
Once again you can see that Godaddy’s site is now all about the new gTLD domain names.
This page says, find the right name, right now:
Hundreds of domains specific to you
Discover new domains””
Actually the new domains, the new gTLD’s are easier to find that existing domain names.
Again it will see what effect this type of advertising coupled with Godaddy’s new look will have on domain registrations, renewal rates and aftermarket sales.