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TheDomains.com

.Club Selects Sedo For Sunrise & Landrush Auctions & Broker Premium Domains

October 28, 2013 by Michael Berkens

club-logo211

 

 

.Club Domains, LLC, the company formed to own and operate the new “.Club” generic top-level domain name (gTLD), have announced today that  it has selected Sedo to run the “sunrise” and “landrush” auctions, manage its premium reserve list and broker premium sales of .Club domains.

Formed in 2012 and backed by $8.2 million from private investors, .Club Domains will enable clubs, membership organizations or others sharing a common interest to establish memorable “yourname.club” Web addresses. Every day, people form communities and groups around every imaginable interest, and .Club makes it easier than ever for them to acquire a Web address that is convenient, holds meaning and has marketing value.

“The market size for .Club is immense – there are over 600 million groups on Facebook and millions of other established clubs worldwide for people with every type of interest or passion,” said Colin Campbell, chairman and CEO of .Club Domains. “.Club is immediately recognizable and meaningful in multiple languages. It will bring significance and marketing value to any domain name that appears to the left of the dot. Sedo’s long history of successfully managing and brokering premium domain sales, and the expertise they’ve built around new TLDs make them an ideal partner for launching .Club. We look forward to working together and establishing .Club’s place on the Web.”

“The term ‘club’ is relevant and used around the world, and Sedo is excited to be the partner for the gTLD .Club,” said Tobias Flaitz, CEO of Sedo. “We see attractive uses for businesses, organizations and groups of all sizes and types, and an opportunity for them to add significant relevance and ease of recognition to each of their domains by using this gTLD. You will see everyone – from major corporations using the extension for their loyalty program to smaller local book clubs – using a .Club domain. .Club is truly the ultimate club.”

 

Filed Under: New gTLD's

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Samit Madan says

    October 28, 2013 at 11:48 am

    .CLUB is pretty cool, lots of possible uses.

    The question one needs to ask is whether people would be comfortable using a completely new brand on the right of the dot instead of an already known extension like .com or .tv?

    Some of them even today prefer a facebook / google+ page or a twitter / instagram / pinterest account instead of a domain/website.

  2. Michael Berkens says

    October 28, 2013 at 1:13 pm

    Samit

    I think .club is a highly brandable domain, again like .me its has to be relevant for the right and the left of the dot.

    so like date.me is valuable so is nightclub, car.club, book.club, wine.club you get the idea

    ROTD will be selling the Super premium domains for .club (PR to come in a couple of weeks)

  3. Domenclature.com says

    October 28, 2013 at 2:28 pm

    @Berkens,

    Would you, or Rightofthedot be interestedin purchasing SearchAllgTLDs.com from us?

  4. Rubens Kuhl says

    October 28, 2013 at 4:25 pm

    Too bad namespace collision block lists will probably cut most .club premium domains…

    … not specific to .club, most ASCII new gTLDs will suffer this equally.

  5. Michael Berkens says

    October 28, 2013 at 4:32 pm

    Delay

    Not cut

  6. Michael Berkens says

    October 28, 2013 at 8:29 pm

    Domen

    We are not a registrar

    searchallnewgtlds.com would seem to be a domain for a registrar.

    We are working with a few selected operators

    PR should be coming in the next few weeks

  7. Samit Madan says

    October 29, 2013 at 6:31 am

    I agree that .club is very brandable Michael, looking forward to the premium list, cheers!


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