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TheDomains.com

Google Reports Paid Clicks Up 26%; Cost Per Click Down: Has $56 Billion In The Bank: Shares Up + 7%

October 17, 2013 by Michael Berkens

Google Inc. (NASDAQ: GOOG) today announced financial results for the quarter ended September 30, 2013.

The market loved the news sending Google shares up over 7% to an all time high in after hours trading of $957 a share, up $68.

For the domain name industry the takeaways are that the number of  paid clicks are up again.

Way up if you measure by the same quarter  of 2012 where paid clicks are up 26%

If your just looking at last quarter paid click are up nicely at 8% higher.

Down once again was the cost per click which I think has consistently fallen for many quarters, if not years.

We left out most of the info related to Motorola and concentrated on search related items:

Revenues and other information – On a consolidated basis, Google Inc. revenues for the quarter ended September 30, 2013 were $14.89 billion, an increase of 12% compared to the third quarter of 2012.

Google Segment Revenues – Google segment revenues were $13.77 billion, or 92% of consolidated revenues, in the third quarter of 2013, representing a 19% increase over third quarter 2012 Google segment revenues of $11.53 billion.

  • Google Sites Revenues – Google-owned sites generated segment revenues of $9.39 billion, or 68% of total Google segment revenues, in the third quarter of 2013. This represents a 22% increase over third quarter 2012 Google sites segment revenues of $7.73 billion.
  • Google Network Revenues – Google’s partner sites generated segment revenues of $3.15 billion, or 23% of total Google segment revenues, in the third quarter of 2013, compared to $3.13 billion of Google network segment revenues in the third quarter of 2012.
  • Other Google Revenues – Other revenues from the Google segment were $1.23 billion, or 9% of total Google segment revenues, in the third quarter of 2013. This represents an 85% increase over third quarter 2012 other Google segment revenues of $666 million.

Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 26% over the third quarter of 2012 and increased approximately 8% over the second quarter of 2013.

Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 8% over the third quarter of 2012 and decreased approximately 4% over the second quarter of 2013.

TAC – Traffic acquisition costs, the portion of revenues shared with Google’s partners, increased to $2.97 billion in the third quarter of 2013, compared to $2.77 billion in the third quarter of 2012. TAC as a percentage of advertising revenues was 24% in the third quarter of 2013, compared to 26% in the third quarter of 2012.

The majority of TAC is related to amounts ultimately paid to our Network members, which totaled $2.22 billion in the third quarter of 2013. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $755 million in the third quarter of 2013.

Cash – As of September 30, 2013, cash, cash equivalents, and marketable securities were $56.52 billion.

Headcount – On a worldwide basis, we employed 46,421 full-time employees (42,162 in Google and 4,259 in Motorola Mobile) as of September 30, 2013, compared to 44,777 full-time employees (40,178 in Google and 4,599 Motorola Mobile) as of June 30, 2013.

Filed Under: Google, New gTLD's

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. +++ Fre.ee +++ Picti.US +++ BreakingNews.VC +++ says

    October 19, 2013 at 9:43 am

    $56 Billion? … the price of Facebook …

  2. Louise says

    October 24, 2013 at 8:15 am

    The effective tax rate was 15% for the third quarter of 2013, down from 23% a year before and Patrick Pichette, CFO, said on a conference call that the rate fell because of the mix of earnings between its US and overseas subsidiaries, without going into detail.

    – finfacts.ie/irishfinancenews/article_1026712.shtml


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