According to the Term Sheet today “Personal, a Washington, D.C.-based digital vault and private network for people to store and manage important information and documents, has raised $4.5 million in new VC funding led by Bill Miller of Legg Mason.”
The company owns the domain name Personal.com
The domain was owned by Yahoo! in 2009
In 2010 it went under the control of Brand protection company MarkMonitor.com
The domain sold in July/August of 2010 where it went into Sedo escrow where it stayed until late April 2012 when it was transferred to Peronsal, Inc of Washington, DC.
The sale was not reported by Sedo.
Another domain sale which we can only assume based on it being owned by Yahoo! and a single word .com was a mid to high six figure sale.
The domain name Personal.com is appraised by Estibot.com at $1,190,000
The appraisal $1,190,000 seems a bit high to me. DomainIndex.com shows only 250,000 USD which seems to be more realistic.