As the The Digital Marketing & gTLD Strategy Congress Conference wrapped up yesterday in London Frank Schilling founder of Uniregistry an applicant for more than 50 new gTLD’s, posted a comment to our post to his opening remarks from the conference, in response to over 65 comments made by readers on the original post the following:
There are only so many ways you can say things and language will not change. Only the location of the dot will change.
Just as it did in 1993, it will all start with the .BRANDS, and it will take time for those brands to market their TLDs into a use-pattern.
YOUR.COM will always have value but the “upside” in value will be limited by the changes to come.
Hence my analogy: What would an AM radio station be worth today in the absence of FM and Satellite radio?
Ask yourself what you will navigate to when every brand looks: LIKE.THIS
Good luck to all.