Trademark holders, god love them.
I still have a hard time understanding how large companies think, operate and spent their money when it comes to domain name and brand protection.
Today we have a company Consumentenbond of The Hague, who has a trademark on the term Consumentengids that went out and spent thousands of dollars in filing and attorney fees and won a UDRP on the domain name ConsumentengidsOnline2013.com.
“By registering the disputed domain name and using it to garner revenue via an online auction website, it is clear that the Respondent was attempting to divert Internet traffic intended for the Complainant’s website to its own for commercial gain by creating a likelihood of confusion as to the source or sponsorship of the Respondent’s website. Such use constitutes bad faith under paragraph 4(b)(iv) of the Policy.”
Really how much traffic type in traffic could this domain name ConsumentengidsOnline2013.com possibly receive in a year? (the domain has no Alexa, Compete or Quaincast ranking).
It would take someone over a minute to type in the 29 character domain name if they could do it without making a typo, and while I could see why the company would want the domain name ConsumentengidsOnline.com (which the company does own,) who would type the trademark add the term online and then the year into their browser?
Even so its already September, so 2013 is 75% over.
Here is the kicker.
ConsumentengidsOnline2014.com is available to be registered.
So while the company felt it was important enough to spend thousands of dollars to get the domain name ConsumentengidsOnline2013.com when he year is 3/4 over, they didn’t think it was worth $10 to get the same name for next year ConsumentengidsOnline2014.com or just haven’t thought to register the domain since its only 2013.
I guess they trademark holder will just wait until someone registers ConsumentengidsOnline2014.com and then spend thousands of more dollars to get that domain sometime in mid or later 2014.