According to the Term Sheet, CommonBond, a New York-based student lending platform, has raised over $100 million in new equity and debt financing.
Tribeca Venture Partners and The Social + Capital Partnership led the equity tranche, and were joined by Vikram Pandit (ex-Citi CEO), Tom Glocer (ex-Thomson Reuters CEO) and Tom Kalaris (ex-Barclays exec).
The company’s website is commonbond.co
CommonBond.com appears to be owned by a different company, CommonBond Communications.
I know there are a bunch of domainers that will tell this company they made a huge mistake by building their business out on a .co rather than a .com but not many of those domainers have over $100 million in the bank.
It would appear there is a good amount of traffic leakage to the .com.
CommonBond.com has an Alexa rank of 4.6 million and a Compete rank of 1.5 Million.
CommonBond.co has an Alexa rank of 900K and no Compete rank.
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“I know there are a bunch of domainers that will tell this company they made a huge mistake by building their business out on a .co”
I’m one of them. I don’t know who is dumber, the people who chose the URL or the people who gave them $100,000,000. Oh the headaches they are going to have trying to advertise and talk about the website, with lost traffic and missed emails.
In my opinion they would have been much better off with a .biz than a .co.
“In my opinion they would have been much better off with a .biz than a .co.”
Can you elaborate further ?
How are you going to advertise a .co? In print people will think it’s a typo and go to .com. On radio it would be even worse, you’d have to say, “Go to CommonBond.co – that’s .co, not .com.” Plus they’ll have to say that every time they tell someone about the website. All because they wanted to save a few dollars not having to buy a domain on the secondary market? Ridiculous. At least .biz or any other extension would be distinctive.
There is an error in this post, CommonBond.com is in fact an operating site CommonBond: Since 1977 as on their home page.