Juan Diego Calle the CEO of the company that operates the .CO registry, just published a post on the .Co blog in part laying out plans for future growth of the .CO registry and of its parent company Straat as it moves into the new gTLD program.
Here is a portion of the post:
We’re Doubling Down on Our Target Market.
First, we’re putting more emphasis than ever on our target market of innovators, entrepreneurs and startups. In the past we had taken more of a shot-gun approach to generating awareness for .CO. Instead of focusing on the mass consumer market, going forward we’ll focus on targeting a market that, like us, is eager to take risks and to challenge the status-quo. Those are the folks who will build the next Twitter, the next Facebook, the next Google. It’s a long-term bet, but we’re confident it will continue to pay off.
We’re Investing More in Our Membership Program.
Our Membership Program is a key to our long-term strategy. We launched it in beta at the end 2012 and it’s had an amazing reception from our community. Now we can offer our customers value added benefits that go way beyond a simple domain name. Anyone who registers a .CO domain has access to high value, highly coveted education, networking, and promotional opportunities – things that none of our industry peers offer. Expect the program to evolve into something even more dynamic and useful in the months to come.
We’re Launching New TLDs.
We plan to introduce additional domain extensions in 2014.
From a strategic standpoint, we think it’s important for us to broaden our product offering. .CO will certainly continue to be our flagship brand, but we recognize that there are niche markets out there where other domain extensions may be equally, if not more, suitable.
We’re developing a Niche Retail Strategy.
You can expect the roll-out of our very own niche-retail strategy in the months ahead.
Our plan is to address certain needs of the tech startup and entrepreneurial markets that are currently not addressed by existing offerings.
Our end goal is to ensure that .CO and other new TLDs can be found at the point of inception – at the precise moment when ideas are being born.
Unlike traditional registrars, we will not be offering .CO domain names for sale individually.
Instead, they will be bundled as part of a holistic web presence and tied to various applications and services that customers can choose from and pay for on a monthly basis.
It will be like nothing you have ever seen before – and we are super excited to share it with you soon!
We’re Planning to Partner in a Big Way.
Going forward, you can expect us to partner in a big way. I can’t get into the details of what this entails just yet, but I can promise that it’s going to be big. So stay tuned.