According to Growthcompany.co.uk, publicly traded Cupid (AIM: CUP) sold “off its range of ‘casual dating’ sites including Benaughty.com, Flirt.com and WildBuddies.com to a company set up for the purpose of the transaction called Grendall Investment, which is managed by Cupid’s co-founder and major shareholder. Max Polyakov.”
“The total value of the sites is set at £45.1 million”.
In US dollars that is over $68 million dollars.
Of course these are developed sites with members and significant dollars being generated.
The company sold the sites because they didn’t want to be associated with anything “adult”
Steven Sikes says
We owned a series of “non adult” dating sites and apps that partnered with Cupid when The Company was called EasyDate. The Company was forced to change its name when an entity claimed TM rights over the mark “Easy” for a series of companies, which seemed like a stretch. Rather than fight it out in litigation, EasyDate purchased the site/domain Cupid.com, which was one of their best decisions, changed its name and grew via branding and SEO.