According to Growthcompany.co.uk, publicly traded Cupid (AIM: CUP) sold “off its range of ‘casual dating’ sites including Benaughty.com, Flirt.com and WildBuddies.com to a company set up for the purpose of the transaction called Grendall Investment, which is managed by Cupid’s co-founder and major shareholder. Max Polyakov.”
“The total value of the sites is set at £45.1 million”.
In US dollars that is over $68 million dollars.
Of course these are developed sites with members and significant dollars being generated.
The company sold the sites because they didn’t want to be associated with anything “adult”