Since the city of New York let everyone know yesterday, that their application for .NYC passed ICANN Initial Evaluation (IE), which actually occurred on May 24th, 75 media outlets from the BBC to PC Magazine, to Time Magazine, Cnet, to FastCompany.com to Mashable.com, to the WashingtonPost.com, have covered the story with more being added hourly.
We have been telling you for quite a while that the new gTLD program will get more coverage for the domain name industry in the next two years than the coverage the industry has gotten in the last ten years combined.
Image the press that each new city’s new gTLD will receive as they roll out not to mention all the generic and brands.
Each one is going to get covered by newspapers, magazines and of course will be all over the Internet.
When you ask how will people ever learn what they type into their browser on the right of the dot is as important as what the type in to the left of the dot, in good part its going to be all the news coverage each of these new gTLD receive as they roll out.
The announcement in which the city proclaimed would be the first North American city new gTLD to launch is looking for a roll out later this year.
Pricing has not been set.
Neustar (NSR) is managing the .NYC on the cities behalf having won the contract by among other things guaranteeing the city the most money of any other bidders a modest $3.6 million dollars.
oh my gosh
There was a huge spike in .nyc related traffic since yesterday.
And this was just the official announcement for .NYC. Imagine when there’s .NYC billboards in Times Square, commercials on local channels, signs on buses and taxis.
.NYC is gonna be huge, and pave the way for broad acceptance and use of Not-Coms.
Though, the announcement indicated somewhat more restrictive nexus requirements than are mentioned in their application. It was suggested yesterday that registrants for .NYC would need to have a physical address or regularly conduct business within the city, Where their application states that websites ‘related’ to the city would be allowed.
I think they will probably have a community sunrise, but then open up registrations for those outside the city, provided the content and subject matter be related to New York.
Tom
They do require the nexus you speak of for the first year.
I agree Tom…it will probably be opened for people outside of NYC eventually.
This can work for NYC. A lot of small business will hopefully benefit from. this.
I agree Tom, It will probably be opened for people outside of NYC eventually.
This can work for NYC. A lot of small business will hopefully benefit from. this.
Always nice to see domain articles. Any PR just helps the Industry. Happy 4th for All in/from the USA. Cheers!
On their website http://www.mydotnyc.com/ it states this
“New York City businesses and organizations with a NYC address, individuals with a primary residence in NYC, as well as those offering products or services to New Yorkers can register a .nyc domain name. Trademark holders with a NYC address, will be given priority during the application process in order to secure their intellectual property.”
..so if you get a New York PO Box you can probably qualify but it says “as well as those offering products or services to New Yorkers can register a .nyc domain name.”
I interpret that as anyone who sells a product that a New Yorker would buy qualifies for a name. Every product made could potentially sell to a New Yorker so I would say that means anybody and everybody can have a .nyc domain if they sell any product no matter what it is or where they sell it from whether they have a New York City address or not. For example there are many people that live in New Jersey who have been doing business in NYC for 30 years but does that mean they can’t qualify because they have a New Jersey address which is directly across the river? That makes no sense.
In a world where .us can’t even catch on i just can’t see how extensions like .nyc will fare any better.
.LA has been available for 10 years. It is really Laos but has been marketed as Los Angeles all along.
Maybe NYC people identify with their city more than LA people.
Accent
Actually not the case.
It may have been though of as Los Angeles but the company that had control over the extension for quite a while had a very limited budget for marketing like almost nothing, lets say less than .NYC will have for a day he had for a year.
Plus more importantly the city and the government for Los Angeles never got behind the extension, held press conferences and embraced the extension.
BIG difference
So, in your humble opinions, are we wasting our time with currently launching http://www.NewYork.co.za? (Also NY.co.za)…
Really at the end of the day it will all be decided by the Google God.
For instance, by my experience, Google will probably not send you any organic traffic on a .me, but they will on a .co
Restricting who can register the .nyc is a sure way to guarantee its failure! Like the .us! Who happens to be the same operator??? hmmm… I suspect a lot of BS sales pitching going on.
Lastly, if this is all media coverage one of the biggest cities gets, it can only go downhill from here. It will soon become passe for news reporters…
…. especially when they realise their audience are already confused and therefore switched off!
As an anecdote to the lack of joined up thinking going on… how about the campaign to make the USA more accessible to foreigners, being launched at fwd.US!
ha ha ha – foreigners cannot ever register a .us !!!
As they say, a country, or city, of sheep will soon have wolves for government….
Did you ever see the President of the US stand in the Rose Garden and tell people to that .US domains are coming.
If you can’t see the difference in what happened before with .US to what is happening now with .NYC, I don’t know what to tell you
What the population of New York 8 Million?
How many business another few million?
So they get 1% and they have over 100,000 registrations.
Now counting all the ex-New Yorkers, people that love New York, people that want to be associated with New York
500,000 domains a year with a ton of premiums should not be a problem
Neustar will make their money back in less than the first year
Easy
this is interesting..im reading a few of the comments on cnet and came across this one from a non-domainer person but savvy enough to say “TLD.” check out what user CannabalCat is sayin:
“The US is the only country that doesn’t have it’s own TLD. England has .UK, Israel has .IL, the Philippines has .PH, etc. Only the US doesn’t have it’s own unique TLD.
Even business sectors and government agencies have their own TLD: .airlines, .xxx, .gov, .mil, and so on.
It makes sense for states and even large cities (NYC, LA, Chicago, Boston, etc.) to have their own TLD’s. In fact I bet we’ll soon see more corporate sectors and even individual megacorporations with their own TLD’s in the future (.MS, .Apple, .IBM, .oil, .wallmart, etc.”
well there is no .airlines and .xxx is pretty far from governmental control as you can get
heh so the person:
-doesnt know .US exists but knows about the new .XXX
– is aware of some other ccTLD’s and what they mean but confident .US doesnt exist.
– made up a TLD that doesnt exist at the moment; .airlines
– doesnt know that gTLD’s will actually be expanding in the 1,000’s but thinks it “makes sense”
seems like they’re already a little confused but OK with it..
We may not recall but I’m sure there was some good press when .us came out. its had 10 years to gain traction but has not despite the US dominating the internet. I doubt all it takes is some local government official to endorse it a couple of times to be successful. if that were the case it would be much easier to sell the public basically anything. will .nyc and the like fail? well that depends on what you call failure i guess. will they see 10-20 thousand domains? possibly, probably..but 100,000? maybe in 5-10 years if the whle gtld thing doesn’t fade away.
The only winner is the “.nyc” registry (apparently Neustar).
The rest is libs licking libs licking their liberal government – ultimately getting bailed out by the feds 🙂
you mean back in 1985 there was a lot of press?
or back in 2002 when they opened up second level registrations – when a lot of regular people were just getting on the internet for the first time? you mean then?
you guys realize youtube didnt come up with the idea of video sharing right? the timing was just right.
and on and on and on… the point is nobody knows whats going to happen but using “hey, some other TLD’s already exist and they didnt catch on” like that is actually a precedent for whats about to happen with thousands of TLD’s…
BrianWick: and you’re the only winner when you sell your domains
whats the problem? your money is more heavenly and pure and you deeply care what happens to your domain after you sell it?
interweb –
“and you’re the only winner when you sell your domains”
Exactly – And that would be the .nyc registry winning because they sold domains – it being irrelevant if they are ever used.
But as far as Speculators / domain investors, like me – no touch – too much of a risk
“Did you ever see the President of the US stand in the Rose Garden and tell people to that .US domains are coming”. – Berkens
@Berkens,
Does it matter why a President of the United States never stood in the Rose Garden and tell people about .US? You see, while “who”, “when”, and “where” matters, “why” is critical.
“… the point is nobody knows whats going to happen but using “hey, some other TLD’s already exist and they didnt catch on” like that is actually a precedent for whats about to happen with thousands of TLD’s…” – ontheinterweb
@ontheinterweb
Take a look at all the comments pro-nGTLDs, you will see that they fall in four major groups:
i) money maker for the Registry (ii) brand protection (iii)aesthetics (iv)wishful thinking, trying to duplicate .Com success as far as key words are concerned.
Now, ask yourself, where does the registrant come in? What’s in it for the registrant? That is usually omitted. It is assumed that the registrant is so gullible that all he/she will notice, like fly on shit, is the keyword before the dot, or sometimes the keyword after the dot; never putting in consideration what rewards could be attained search-wise, recognition-wise, use-wise, business-wise, and so on. I have not met such end-users. People I have seen so far are rational actors. So, they must be given some credit in this discussion.
whats in it for the registrant is a choice of domains. you can argue they might not want them – but the choice will be there. you’ve not met such end users because nothing like this has ever happened.
I think .us should have been .USA
“Neustar will make their money back in less than the first year”
Ask yourself how many wanks will be buying their name.nyc – and of course never using the domain….Do you think Neustar cares . do you think I care, do you think anybody cares.
So Interweb – you shed so much knowledge – but where do you fit in all this new “gold”
If you want politicians to talk about it you have to give them a kickback on the side. You don’t think they got all those multiple vacation houses and yachts on government salary do you?
BrianWick: nowhere man just trying to look at it objectively.
its like trying to stop and avalache coming from all angles by referencing that couple of snowflakes that fell the night before… “dont worry guys, i got this, ive seen this type of thing before with .mobi and .biz and it isnt a problem at all”
predicting which TLD’s will be the most “successful” is harder to do.. but complete acceptance of gTLD’s as being credible and “real websites” seems pretty obvious that its coming and probably not in 100 years when we’ll all be robots.