Brandingmagazine.com, published an interview with the CEO of the .Me Registry Predrag Lešić , which is worth a read.
Frequent readers to TheDomains.com know we think that domains are all about branding and that Verb.me domains make a great brand.
Here are the two questions and answers we found most interesting from the interview:
Branding Magazine: In the broad spectrum of branding (including marketing and advertising), where do you place domain names in the architecture of brand image? At which point does a brand’s domain name play its most important role?
Predrag Lešić: A domain is a virtual storefront neon sign every business needs. And when you think about the colossal size of the market place your store is a part of (Internet), you have to be unique; not only by the product or service you offer, but also by how you name your store; you have to be memorable; the name has to speak for your business. If it’s good, the domain name can be a giant loud neon sign, which speaks about your service and invites people to come in.
I think that is well said and worth repeating:
““your store is a part of (Internet), you have to be unique; not only by the product or service you offer, but also by how you name your store; you have to be memorable; the name has to speak for your business. If it’s good, the domain name can be a giant loud neon sign””
BM: The .ME domain system connotes an extremely personal branding experience. How do you see businesses and organizations fitting into this seemingly-singular and uniform image structure?
PL: Businesses are trying today to get closer to their customers, ask about their opinions, and create a individual relationship. The rise of social media is an obvious proof for that. But most of all everybody wants to drive attention to their web presence and everybody is working on his or her own social media. Here is where a personalized connection with the end customer comes to the stage. If you say to your client Join.Me, or Share.Me, or Memorize.Me -what can explain your intention better then a good domain name?
You can read the entire interview here
Michael Thanks for the interview,I own Airlines.me, i understand the keyword is not a verb,but i intend to develop the domain for Airlines directory in Middle East because of the dot ME.
I am still doing some research about this to make the domain Airlines.me speak for my business “Airlines in Middle East” i hope it works out fine… or may look for another better options available to monetize it..
Well, I sold an uber-premium .me last night, which I might later regret. But it’s going to a great place for development. Since it’s still in the transfer/transaction phase, prob best not to disclose the name at this time.
Steven, can you disclose the price?
This was not a private transaction. So it will post in DNjournal either this week or next. I won’t divulge the price now (as it’s still in transfer phase); however, I was offered more for it in 2010 by a media company, but planned to develop it. I have my hands full with workload and developments now, so I’m downsizing.