The domain name JD.com has been purchased by China’s” leading direct B2C e-commerce company”, Jingdong , who announced today that effective immediately, it’s current domain, 360buy.com, will redirect users to JD.com
According to the company, Jingdong had 35 million active users and 80 million registered users as of December 2012.
“Jingdong is delighted to streamline its corporate brand and launch the simpler JD.com domain, which will be easier for our Chinese customers to remember,” said Richard Liu, founder and CEO of Jingdong.
Of course this is directly the oppose approach to large Japanese company Rakuten, which bought Buy.com for $250 million in 2009 and recently announced it was dropping Buy.com in favor of its corporate name Rakuten.com
The term “JD” in The United States is closely associated with the term “Juris Doctor” the degree law school graduates receive.
The domain name was owned by Alexander Lerman back in 2011 and then purchase by someone in China who continued to use the domain as a parked page into January of this year.
“Jingdong has achieved more than 150% annually compounded growth in gross merchandise volume during past several years and strives to offer the best online shopping experience to its customers. ”
“It currently offers more than 7 million SKUs through its B2C direct sales and online marketplace platform.”
“As of December 2012, the Company has six major fulfillment centers with 65 warehouses in 24 cities, as well as nearly 900 delivery stations in 360 cities. Through its 211 program, the Company offers speedy delivery in 23 major cities and 24 hours delivery in 156 cities in China.