According to a 10-K report filed with the SEC by Demand Media (DMD) (page F-31) the company paid $18 Million dollars for the domain name registrar Name.com
“”On December 31, 2012, the Company completed the acquisition of the net assets of Name.com, a retail registrar company based in Denver, Colorado.
“The purchase consideration of $18,000,000 comprised an initial cash payment of
$16,200,000 and the remaining $1,800,000 is subject to a hold back to satisfy post-closing indemnification obligations”
“any remaining portion of such hold back amount that is not subject to then pending claims will be paid to the selling shareholders prior to or on the 18-month anniversary of the closing of the transaction.
At the time of acquisition Name.com was reported to have around 1.5 million domain names under management which works out to an acquisition price for Demand Media of around $12 per domain name.