According to TechCrunch.com, citing data from Tivo, Godaddy.com Ad was one of the top 10 most “engaging” ads.
The data based on “second-by-second audience measurement data from over 30,000 anonymous households using TiVo, TiVo’s Research and Analytics arm narrowed down the top ten most engaging ads of the big game”.
“This is measured by how many users were watching at “play” speed, as well as whether or not there was a bump in viewership during the ads, relative to the surrounding 15 minutes of programming”.
According to Tivo’s data Godaddy.com’s “Perfect Date” commercial featuring model Bar Refeali making out with a “nerd” was the 5th most “engaging ads, and despite some reports that people never wanted to see the ad again, many others wanted to watch it time and time again.
This pretty much supports our earlier post on the subject that the ad will turn out to be one of the most memorable and talked about ad in recent years and for an advertiser it doesn’t get much better than that.
I thought it was gross, indecent and disgusting……..but……..people are talking about it and I guess that was the idea behind it.
“I thought it was gross, indecent and disgusting”
Meh. As long as the point is to demonstrate that one can pay women to do anything, and does so by actually paying a woman to exchange bodily fluids with some guy, then it would have been preferable for the commercial to have included her fellating him. Previous GoDaddy commercials have included a “web only” version that was “too hot for TV”, and this one was ripe for a “see the rest on the web”.
Of course, I also have difficulty understanding why Beyonce points to one of her fingers while singing “if you liked it then you should have put a ring on it.” Perhaps her finger was the wrong place to look for one, as Janet Jackson had previously demonstrated there are certainly other locations which one might like and put a ring on.
John
If ever there was a time to pray for a wardrobe malfunction last might performance was the time.
On the other hands i’m sure the parents were thrilled when she put her finger up to her mouth very seductively, maybe the little kids didn’t get it but I enjoyed the performance.
I actually saw her from the 2nd row on her last tour, money well spent.
I also think she has a pretty large ring and part of a professional basketball team as well.
The Tivo data is interesting. Despite whether you liked or didn’t like the ad, it was hard to turn away from while watching it. It is the kind of ad you’d want to show your friends if you knew they hadn’t seen it yet, which should cause some more buzz in the following days. I’m sure the data will keep pouring in on whether this was a success or not. It was a memorable ad that got people talking about Godaddy, while there are lots of ads you can’t remember half an hour later. Why shouldn’t a tech guy get a little love once in a while?
I liked the .co Big Idea ad better, only because it touched on the fact there is value in owning the right domain name. This is still what many people and businesses don’t understand.