According to TechCrunch.com, citing data from Tivo, Godaddy.com Ad was one of the top 10 most “engaging” ads.
The data based on “second-by-second audience measurement data from over 30,000 anonymous households using TiVo, TiVo’s Research and Analytics arm narrowed down the top ten most engaging ads of the big game”.
“This is measured by how many users were watching at “play” speed, as well as whether or not there was a bump in viewership during the ads, relative to the surrounding 15 minutes of programming”.
According to Tivo’s data Godaddy.com’s “Perfect Date” commercial featuring model Bar Refeali making out with a “nerd” was the 5th most “engaging ads, and despite some reports that people never wanted to see the ad again, many others wanted to watch it time and time again.
This pretty much supports our earlier post on the subject that the ad will turn out to be one of the most memorable and talked about ad in recent years and for an advertiser it doesn’t get much better than that.