According to a 20 month study conducted by SolveMedia.com 10% of all Internet Traffic is generated from Bots.
Based on those numbers the company found that $1.5 Billion dollars in online advertising is wasted generated by Bots.
“eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots.”
“Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web.”
“Solve Media reviewed a monthly average of 100 million identity authentications from all of 2011 to August 2012 across 5,000 publishers. Key findings include:
- The majority of bot traffic comes from the U.S. based on total numbers.
- Singapore (56%) and Taiwan (54%) had the highest percentage of bot traffic; in the U.S., bots are 16% of total traffic.
- comScore observed that between 4% and 11% of ad impressions for given U.S. campaigns were delivered against bot traffic; web site security firm Incapsula estimates bot traffic to be 31%.
“”Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions. The Company’s proprietary online advertising platform, the TYPE-IN™, was designed to create new and highly effective opportunities for brands to advertise online. With the platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the platform creates new revenue opportunities for publishers and saves time for consumers.”