ICANN in announcing that it would process all new gTLD applications in one batch, did so after abandoning its Digital Archery service which was its last attempt to figure out which applications to process first.
Quite a while ago ICANN rejected a first filed, first processed application approach which left them to figure out another method for selecting which applications got processed first, second, third and so on.
ICANN felt a purely random selection could be viewed as an illegal lottery since all participants had to pay to play and only governments can hold lotteries.
Basically, ICANN decided they couldn’t decide how to select applications to be proceeded and has defaulted to processing all applications together in one big batch which they expect will take a year.
The question now becomes how to roll out the new gTLD strings once the applications are approved.
ICANN correctly acknowledged if all applications are proceed in one batch and all results are announced at the same time, with the maximum number of strings of new gTLD’s limited to 1,000 in any one year, they could roll all 1,000 out at the same time, which would be disaster for the entire domain name system and all applicants.
So ICANN is now asking for comments to figure out how to “meter” or roll out the new gTLD’s in some reasonable and rateable form.
But in My view this is the same issue.
ICANN is just kicking the same can down the street.
Instead of dealing with the issue on the front end, the application end, ICANN is delaying the problem to the delegation end, but its the same problem.
ICANN has now taken the problem from how to process the applications in some fair fashion and moved the issue to the back end which is the roll out or delegation of the TLD’s once approved.
ICANN wrote the other day in calling for comments on how to delegate or roll out the new gTLD’s:
“At the Prague ICANN meeting, the new gTLD Program Committee decided to terminate Digital Archery, and instructed ICANN staff to proceed with the initial evaluation of applications as quickly as possible. This evaluation is in progress based on a tentative project plan that foresees the processing of applications in a single batch, and simultaneous release of results.”
“This comment opportunity seeks input on requirements for an evaluation and delegation process consistent with previous root zone scaling discussions of smooth delegations, adding no more than 1,000 new gTLDs per year. This outcome can be achieved by the:
a. timing of the release of evaluation results to applicants,
b. timing of the release of applications into the pre-delegation steps of contract execution and pre-delegation testing,
c. metering of delegations of new gTLDs into the root zone.”
“During the root scaling discussion, it was agreed that ICANN would not delegate TLDs at a rate greater than 1,000 per year. This is because the primary challenge with maintaining root zone stability is controlling the rate of change to the root zone system and not the size of the root zone itself, meaning delegation should not occur at a rate of 1,000 delegations on a single day.”
“The current plan indicates that initial evaluation of all applications, processed in a “single batch”, can be completed in 11-12 months, possibly less – resulting in publication of results in June-July 2013.”
“Submitted comments should specifically answer each of the following questions:
“Should the metering or smoothing consider releasing evaluation results, and transitioning applications into the contract execution and pre-delegation testing phases, at different times?”
“How can applications be allocated to particular release times in a fair and equitable way?”
“Would this approach provide sufficient smoothing of the delegation rate?”
“How can applications be allocated to a particular timing in contract execution, pre-delegation testing, or delegation in a fair and equitable way?”
That’s been the question for quite a while.
How to deal with 2,000 applications when we are only going to let 1,000 in any year, where there is vertical competition which may give some applicants a year or more head start over the others.
Its the same question.
ICANN is not moving the question from the front, the application period, to the back the delegation period and asking you, the public, to give them the answer.
ICANN is the one with the $450 Million sitting in the bank and is now asking the public to figure out the same question they have been dealing with for a year or more now, how to allocate the new gTLD’s.
I was watching the TV show the Glass House the other night that is airing on ABC and was shocked to hear ABC asking viewers to contribute prizes for the contestants.
ABC one of the 4 Major television networks in the US, that is collecting hundreds of thousand of dollars in advertising revenue for every 30 seconds is actually asking the viewing public to put up their own prizes to be awarded to the players.
In essence ICANN is doing the same thing.
After collecting all the money for the new gTLD applications, they are asking you, the public, for an answer to a problem which they haven’t been able to come up with.
Whether its during the application period, or delegation, at some point ICANN is going to have to make a decision.
ICANN is the one that allowed for an unlimited number of new gTLD’s to be applied for without having any rules in place how the applications would be processed or how the new extensions would be delegated.
The can is being kicked down the road.
Don’t let it hit you in the leg.