A BusinessInsider.com article today reminded me its been one year since Justin Timberlake’s invested into MySpace.com
At the time I thought Justin would have been better served if he simply applied for the new gTLD of .Music.
I can’t exactly tell you how, but through representatives very close to Justin I made him aware of the opportunity that a .Music application would have provided, especially since his investment in MySpace.com was really all about music.
The article goes on to note:
“It’s been a year since Specific Media bought MySpace and vowed to make it hip again, but after 12 months the once-hot brand is still ice cold.”
When you compare the acquisition of MySpace last year for some $30 million dollars against owning the .Music extension for what may wind up being well less than that and controlling everything to the right of the dot, rather than buying one site and trying to rehabilitate it, I still think that Justin made the wrong decision.
What do you think?