Paul Sloan just wrote a piece for Cnet.com about Amazon’s 76 new gTLD applications of which all Amazon plans to run as a closed registries, meaning that no one will be able to register any domain names under any string other than Amazon that Amazon wins.
“Whether it’s .you, .book, .shop, or .news — and you’ll find similar language. Not just that “All domains in the .YOU registry will remain the property of Amazon,” for example, but that “Amazon and its subsidiaries will be the only eligible registrants.”
“Amazon intends to initially provision a relatively small number of domains in the .SHOP registry to support the business goals of Amazon,” the company writes. And it uses similar language for .book and all the others.
“Amazon could, for instance, create destinations around .news or .shop or .book that it builds out in ways we can’t yet foresee. ”
“Perhaps, as it builds out its publishing business, it will create a community of Amazon authors on .book or .author. Maybe that becomes a place to feature the books that Amazon customers are most talking about. And so on.”
“In the end, even if Amazon wins a small portion of these names, the Amazon.com of the future — or the .Amazon of the future — will likely morph into a very different place.”
Amazon is not alone as many generic gTLD applications are for operating as closed registries giving the winner of the extension, the entire right of the dot space for the vertical.