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TheDomains.com

PurityNames.com “The World’s First Family-Friendly Domain Registrar Opens for Business”

May 2, 2012 by Michael Berkens

 

A new ICANN registrar PurityNames.com ts promoting itself in an unusual way as the “The World’s First and Only Family-Friendly Domain Registrar”

According to a press release out today:

“Up until now, if you were in the market for a domain name to launch a website, you would be forced into doing business with companies who almost certainly have been profiting from the sale of domain names being used to spread pornography. With the launch of PurityNames.com, consumers and businesses finally have a family-friendly option.

 

“PurityNames.com Founder and CEO Jim Prendergast said, “What makes PurityNames.com different is that we refuse to profit from pornography. Period. ”

“Instead of doing business with a company that profits from activities that offend you, why not do business with someone who respects your morals and beliefs?””

 

“Everyone who signs on with PurityNames.com must abide by the Purity Code of Conduct, which states you will not use the domain name for a website that will host or distribute pornographic content. ”

“We will police the domains and websites registered and hosted with us to ensure that they are not used for pornography.”

“If we find someone who has violated the Code of Conduct, we will immediately transfer your business elsewhere. We put principles ahead of profit. Purity is that important to us,” said Prendergast.”

 

The Website goes on to say

At Purity Names, we put principles before profits. We are the only ICANN accredited registrar to prohibit the registration of domains for hosting or distributing pornography. We refuse to profit from pornography. When you register your domain with Purity Names, you become part of a community of people working to make the Internet a better place for families. Do business with a company who respects and shares your values. Go Pure! with Purity Names.”

“”

Purity Names was founded to give individuals and organizations a chance to establish their presence on the internet without having to patronize companies who enable and profit from the spread of pornography. As the world’s first and only family friendly domain name registrar, we ensure that the domains we sell and the websites we host are not used for pornography. Unlike other companies, we turn away those who want to engage in the distribution of obscene material because we don’t want to be associated with such activity.
Now you have the opportunity to do business with a company who respects your ideals. Nearly every other domain name registrar, including all of the well known companies, make hundreds of millions each year from selling domain names used for porn, gambling and other immoral activity. Not us. We refuse to profit from these activities.
What do you get?
  • Buy your domains with the only company that refuses to profit from pornography, gambling and other immoral activity.
  • Stop doing business with companies that enable pornography on the internet
  • Nearly every other domain name registrar has sold domains used for pornography, gambling and other illicit activity.
  • Stop doing business with companies who profit from pornography and gambling.
  • Purity Names is the only registrar in the world who audits customers to ensure domains are not used for pornography.
  • Purity Names – your moral compass for navigating the internet.”

The domain registrar only seems to accept registrations for .com, .net. .org. info, .biz and .mobi

Shockingly they do not accept registrations for .XXX

While the site is full of info about their principals, what is missing from the site is any pricing information.

To try to find pricing I went so far a to try to registrar a domain, but first I got a “Firefox this page is not trusted page” even after I exempted it I would have had to sign up for an account to see how much a .com registration would have been.

I’m not so sure how pure that is.

Filed Under: Domain Registrars

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

« Afternic.com Sells $1M In Domains Led By CYTS.com For $15,200
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Comments

  1. Abdu says

    May 2, 2012 at 10:35 am

    I just looked at my computer’s calendar to make sure it isn’t April 1.

  2. BrianWick says

    May 2, 2012 at 10:37 am

    Right up there with Christian Lending, Catholic Landscaping and Christian Real Estate Services –
    Pornography, Hypocrisy, Exploitation – it is all the same in business – i.e. just finding a market – and suckers believing the Bullshit.

  3. 3D is my life says

    May 2, 2012 at 10:41 am

    God endorses this registrar.

  4. Paul J Kapschock says

    May 2, 2012 at 11:13 am

    “Thou dost protest too much”.

  5. BullS says

    May 2, 2012 at 11:19 am

    more and more BS everyday on the internet which makes “BullS” more valuable.

  6. Joe says

    May 2, 2012 at 11:32 am

    Ridiculous, lol

  7. Kevin Murphy says

    May 2, 2012 at 12:05 pm

    This is just going to invite boundary testing.

    I’m going to transfer all of my violent, racist, and homophobic domains there immediately.

    Let’s see what “other immoral activity” means.

  8. Joe says

    May 2, 2012 at 12:19 pm

    BTW is charging $15 for a .com moral when you can get one for half that at (immoral) registrars like GoDaddy?

  9. BrianWick says

    May 2, 2012 at 12:23 pm

    Kevin makes a very good point – actually very a serious point in terms of profiling portfolios and domains and domain holders.

    I am tempted to transfer the following:
    CheapPorn.com
    CheapPorno.com
    CheapPornos.com
    CheapPussy.com
    CheapHookers.com
    CheapWhores.com
    3Somes.com
    TeamSex.com
    and a few others

    This kind of profiling is no joke

  10. Michael H. Berkens says

    May 2, 2012 at 12:30 pm

    The issue is that this registrar want’s to regulate content of the sites it servers as a registrar for.

    Does that comply with ICANN rules?

    Can a registrar do that?

  11. zoop says

    May 2, 2012 at 1:10 pm

    I see the headline “puritynames.com has filed for bankruptcy” in the next few weeks

  12. Alan says

    May 2, 2012 at 1:31 pm

    @Brian

    LOL! I have a better transfer…………..WannaF**k.me…………

  13. Adam says

    May 2, 2012 at 1:32 pm

    Kevin. . . do you have a big collection of “violent, racist, and homophobic domains” ? lol

  14. BullS says

    May 2, 2012 at 1:35 pm

    Will transfer “BullS” to them!! but then I am breaking my sponsor’s TOS.

  15. Ms Domainer says

    May 2, 2012 at 1:45 pm

    *

    When a company pulls the Christianity card, I keep one eye open and my radar up. A lot of bad business seems to happen in the name of The Father, The Son, and the Holy Ghost.

    Somehow God and Domaining seems like an incongruent pairing.

    😉

    If the company is legit, it will prove itself, like the Chic-fil-A folks who refuse to do business on Sunday. I don’t agree with their viewpoint, but I respect it. And I love their sandwiches.

    *

  16. owen frager says

    May 2, 2012 at 1:59 pm

    “No penises were rubbed off in the registering of this name”

  17. Innocuous says

    May 2, 2012 at 2:06 pm

    I can just see CEO Jim Prendergast, when he was 14 years old, refusing to look at a copy of Playboy that some male classmates had bought. “That’s totally offensive and immoral, and one day I’m going to start a business that will refuse to profit from such debauchery!,” the young Prendergast was heard to say. His classmates, seeing an obvious opportunity, promptly gave him what would become the first of many painfully uncomfortable wedgies.

  18. Anon says

    May 2, 2012 at 2:26 pm

    It’s quite pathetic to berate and mock people who are operating independently, to advance their own beliefs without foisting them on anyone else.

    This isn’t a group of ‘advocates’ trying to make other registrars conform to their own belief structure. This is someone putting his money where his mouth is, believing that there is a market for this sort of thing for other people who believe as he does.

    I don’t believe what they do, but I have nothing but respect for them stepping up and giving it a go, without trying to intrude on my beliefs by making my registrar conform to their morals.

    This is what we lost, at some point along the way; respect for people who had different beliefs or chose to live their lives differently. This is exactly the sort of bullshit that results in not being able to open a Cigar Bar that serves burgers and fries, because some moral-crusading assholes decided that their beliefs trumped your rights.

  19. 3D is my life says

    May 2, 2012 at 2:32 pm

    Anon,

    Does this really segregate what they deem as “immoral” sites from their “pure” sites? No, it’s BS. Who are they to claim that purveyors of sites they exclude are engaging in “immoral” activity. They can go F themselves.

  20. Anon says

    May 2, 2012 at 2:52 pm

    “3d Is My Life”

    I know you don’t realize it, but you’re pretty dumb.
    “Who they are” is a religious group who have certain beliefs about porno. I do not share those same beliefs, but I respect their right to have them and if others of a like mind want to form their own registrar that doesn’t involve themselves with porn, that seems like a perfect solution to me.

    Lets take porn out of the question and replace it with racism.
    I too support someones right to be racist, even if I may not personally agree, but I would likewise support the NAACP if they decided that they wanted to found a registrar that forbade racist content, rather than demanding Godaddy take down sites they disagree with.

    Our modern society has completely lost the most basic sense of individual sovereignty, where individual people are responsible for their own individual lives and supporting their own beliefs. I’m fairly sure it’s a result of a creeping socialist mentality, where “the greater good” has corrupted our thinking into believing that individual people and individual beliefs are without merit or value.

  21. 3d is my life says

    May 2, 2012 at 3:13 pm

    I find you to be far dumber than me. Preying on one’s “religious’ beliefs is more immoral and heinous than the activities that they claim to be against. It’s the Internet moron, all these names go into the same root. Please, I don’ t care what they do, but this type of promotion is contrived.

  22. theo says

    May 2, 2012 at 3:36 pm

    Ah smart move. Goverments want to regulate the internet anyways, so this Registrar is ahead of the pack already.
    Hosting is porn free, so no worries to be blacklisted if you are on a shared server coz your neighbour was doing a mass spam run.

  23. TKD says

    May 2, 2012 at 4:55 pm

    @Anon,

    Well said.

  24. 3D is my life says

    May 2, 2012 at 5:05 pm

    How much is the markup over the Verisign cost to them to keep your names “pure”? Pay for purity. By all means, go ahead, fools.

  25. yes says

    May 2, 2012 at 5:35 pm

    this is certainly not a new idea.

    originally, when network solutions was the only registrar, they tried to keep out profanity and offensive language and refused to register certain names.

    were the profits from selling registrations for those “impure” names were just too good to pass up?

    or was it just too difficult to apply such a policy?

    this registrar might do very well with this strategy, you never know.

  26. Anon says

    May 2, 2012 at 5:44 pm

    3dIsMyLife-

    Have you ever heard the old saying “Better to be silent and thought the fool, than to speak and remove all doubt?” Every time you speak, you’re removing that doubt.

    Godaddy, Netsol, enom, they all have ‘retail rates’ that domainers do not pay. Their profit margin isn’t on domainers who obsess over coupon codes and loss-leader offers. It’s that small business who doesn’t realize that they shouldn’t be paying $19.99 for their .us renewal.

    This registrar endeavors to provide a fairly labor-intensive service- vetting the content of every name registered with them to be sure there’s no porn. No, this service is not meant for Bob Domainer, but if 1/2 the churches and businesses with a heavy Christian orientation moved their domains to this service, they will probably flow very black and have found a nice niche.

    I applaud anyone who offers an honest service that meets the demand of the market. Petty, venomous assholes with hang-ups about people of faith aren’t the target audience for this service.

    • Greggory D Hall says

      June 5, 2016 at 3:23 pm

      3 cheers for someone like you who makes common sense!
      A Pastor who thinks he just found the right one for him!

  27. 3D is my life says

    May 2, 2012 at 5:58 pm

    God bless you, Anon.

  28. BrianWick says

    May 2, 2012 at 6:02 pm

    Anon is utopian correct – 3D is just a Realist – as I am – this is preditory nonsense – and does it violate the 14th Amendment – likely no – there are lots of registrars that offer the same services.

    With that I am now going to the confessional and getting by domain coupon from the priest. But I will not cash it in until I get my coupon for going to church every week for a year – at which time I get the best deal offered.

  29. B Jones says

    May 2, 2012 at 8:39 pm

    Maybe people are tired of getting “.xxx” advertisement emails from places like Register.com.

    I think this is a good idea that certainly should not be criticized. After my child recieved an email advertisement for .xxx domains, I would consider PurityNames if I was assured that it was a solid company.

  30. John.Jones says

    May 2, 2012 at 9:14 pm

    copied from their t+c

    no adult names permitted

    no teaming up with porn mafia multi billing customer credit cards
    to maximise your high octane type in traffic leaving a trail of destruction
    for the businessmen, families and individuals invested in the publicly
    listed adult company that will lose every dollar invested as a direct result of scam

    no over selling and under delivering traffic deals off the back of pre paid traffic deals
    which as sold/promised will get you a ticket in to the special private movers and shakers club where deals get done!

    no re writing history on a blog saying “you knew about the future of domain names when 6 billion other people didnt” but forgetting the fact you forgot to register hundreds if not millions of domain names with secret in hand

    no selling someone a house and calling it the taj mahal

    there’s more but i’ve got work to do lol

    oh well, guess Rick Schwartz wont be allowed in this exclusive club

  31. World of News says

    May 2, 2012 at 9:26 pm

    There’s always another niche waiting to be uncovered

  32. Ron Sheridan says

    May 2, 2012 at 11:01 pm

    I don’t see the compelling value proposition. Unless this is run by a not for profit and a part of the proceeds goes to the charity.

    What does the name buyer get of value? Nothing that I can see that distinguishes what they get from what I get when I register a name at GoDaddy the home of porn names.. JK I have no idea how many porn names are registered at GoDaddy but I bet it’s a whole lot right.

    My message to the owners of this registrar: Solve a Real Problem

  33. 123ABC says

    May 2, 2012 at 11:01 pm

    This registrar might actually be owned by someone in the porn business. They sound very “traffic savvy” from John.Jones’ excerpt. Conspiracy? Or reality? They sell .xxx

  34. John.Jones says

    May 3, 2012 at 1:31 am

    @123ABC

    it could be Rick Schwartz lol he loves doing the dodgy deals behind closed curtains

    jeez if only some of you could have been around in the adult days,
    you would see the parallels of his blog today to the way he operated in adult,
    and man did he rip off a lot of adult webmasters with his over sold
    high octane pre paid traffic deals

  35. John.Jones says

    May 3, 2012 at 1:36 am

    they all cancelled the pre paid deals at the end of the month, but never commented publicly on their losses because they hoped
    oneday he would join their affiliate programs and pay on performance
    like everybody else did, plus it was very club like, the same way domaining is, except
    people needed to be in the club back in those days otherwise they would be
    blasted on the boards by team scheister and then nobody would want to know them so he
    got away with it for years

    BUT im exaggerating, there was one company that kept coming back for more, BECAUSE they were multi billing the members credit cards umpteen times which rick was all but happy from a distance getting paid double and triple what anybody else could pay him

    hes a dirt bag folks and will take the shirt off your back if given the chance

  36. Ron Sheridan says

    May 3, 2012 at 2:21 am

    John.jones: seems a Rick Schwartz hater is in the house

    I don’t know about Rick’s pre domain industry dealings but as for the domains space he is and has always been a true visionary and leading role player in the domain industry imo.

    “We all have past sins. Hopefully we all grow and evolve on the way to becoming who we are today.”

    Rick is in my mind The Domain King.

    But Frank is the Rock Star of the domain space.

    peace out..

  37. anon says

    May 3, 2012 at 2:57 am

    “I don’t see the compelling value proposition.”

    Seriously?
    This isn’t a “value-added” play. It’s a moral one.

    Anywa, fairly certain this “JohnJones” guy is that lunatic Australian who is very clearly mentally ill. IIRC, the reason he’s so distraught is that Rick wouldn’t enter into a JV with him to funnel his adult traffic to “JohnJonses” Camgirl sites. Based on his past ravings, the guy is a nutbag.

  38. Dave Zan says

    May 3, 2012 at 6:59 am

    The issue is that this registrar want’s to regulate content of the sites it servers as a registrar for.

    Does that comply with ICANN rules?

    Can a registrar do that?

    Unless ICANN specifically says the registrar can’t other than complying with their local laws, sure. At the top of my head, Network Solutions shut down that Dutch site (I think) years ago because of its arguably hate content.

    If we can reasonably (emphasis on reasonably) censor what people do using our stuff within our premises, why not this? Besides, it isn’t like the registrar is necessarily going to risk their reputation doing that without an arguably valid and material reason. (though I could be wrong, of course…)

    I don’t see the compelling value proposition.

    Well, many people still moved their domains to NameCheap, Name.com, etc. at the height of the Go Daddy-SOPA thingie, even though they stand to save more with Go Daddy if they stayed. If anything, it depends what value they seek and if someone’s willing to provide that.

    Still, how often do you hear about a registrar like this? Heh.

  39. JamesD says

    May 3, 2012 at 9:52 am

    Wonder if their system would accept paedopriests.com or catholicpaedocoverup.com?

  40. Anon says

    May 3, 2012 at 2:12 pm

    I wonder if this narrative would be allowed to continue if such things were being said about Jews?

  41. JamesD says

    May 3, 2012 at 4:33 pm

    Anon – maybe, but it wouldn’t be as topical; http://www.bbc.co.uk/news/uk-northern-ireland-17939024

  42. BrianWick says

    May 3, 2012 at 4:45 pm

    Anon –
    Here are the facts I am aware of…

    Approximately 2%-3% of the US population is Jewish with about 65% claiming a form of Christianity. Presumably the PurityNames.com is based in the USA. But those facts lead to inacurate stereotypes when this is all about finding a demographic and marketing and exploiting it, presumably, using your comment, to the right wing Christians.

  43. Anon says

    May 3, 2012 at 6:51 pm

    Those are all dandy points of fact but unfortunately, none of them address what I said.

    I understand that some people have ‘baggage’ about Christians, Christianity etc and I also understand it’s en vogue to bash them. I’m simply pointing out the absurd double standard that exists- whereby if a similar narrative were presented about Jews (and god knows, there are plenty of very unflattering ones), the howling would be overwhelming, including from some of the very same people in this very same discussion who think it’s acceptable to bash people of the Christian faith.

    I’m not a religious person, practicing or otherwise, and I believe in science, not superstitions. That said, I also believe that it’s not my role to impose my beliefs on other people who are quietly exercising their right to live as they please. It’s appalling to see people set upon them for doing nothing other than opening a business that aims to serve their own community.

    Yet another tally chalked up for the idea that ‘domainers’ have an over-representation of dirtbags in their ranks.

  44. BrianWick says

    May 4, 2012 at 10:14 am

    What about a Registrar that only sells and promotes the Brand of the Internet – i.e. .coms because it considers non.coms impure and discusting (and “pornographic”) – which,as a Realist, I would agree.

    A .com only Registrar and a Christianty purity Registrar (per anon’s conclusion) say great demographics – but horrible business models.

  45. JamesD says

    May 4, 2012 at 11:01 am

    @Anon – “I understand that some people have ‘baggage’ about Christians, Christianity etc and I also understand it’s en vogue to bash them.”

    En vogue to bash them…? Jeez, it’s not like we’re throwing them to the lions or anything!

    I was brought up Catholic, so I have first hand experience of the hypocricy that runs rampant throughout the church…for this new registrar to try and claim the moral high ground when it backs such an organisation is laughable.


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