According to a study commission by Afilias, almost Half of Major Consumer Brands Set to Apply for a dot Brand Top-Level Domains.
The USA / UK survey, was conducted by Vanson Bourne, and found that 82% of major brands are aware of the opportunity to apply for a dot Brand TLD, and that of those “aware” 54% of those companies intend to apply for a dot Brand TLD.
The survey of 200 consumer-facing businesses with 3,000-10,000+ employees, was conducted in February 2012
The survey captured the attitudes and intentions of companies in regards to the ICANN “New gTLD” program.
Of the companies that are aware of the program, more than half are actively planning to apply while another 40% are still considering applying.
71% of companies who are keeping the new gTLD program under consideration said they believe dot Brand domains are an important trend to watch.
While the majority of respondents are aware of the dot Brand opportunity, almost half of those businesses, 47%, were unaware of the looming deadline which is April 12, 2012, when ICANN will close the submission window.
Further, 17% of respondents said they would consider it “regrettable” if they missed the application deadline.
Respondents were also asked if they are aware that ICANN has not announced a next round of applications, and that the wait may be several years until the next round commences. A total of 44% said they were not aware of this gap between the current round ending on April 12 and the next one, whenever that may be.
Afilias is a back end provider of registry services for existing TLD’s and new gTLD’s and also owns the .info and .mobi registries.