In the course of the week we at Mostwanteddomains.com, receive 50-100 offers on and occasionally run into some interesting people.
Last week I had email conversation with a guy named Gus.
So according to Gus, who claims to have some inside knowledge about Google’s algorithm and plans for how it will rank sites in the future, domains are in big trouble.
According to Gus, Google will start ranking sites based on the location of the searcher, so that direct match domains will no longer have preference when it comes to search results.
“Domains are not dead, its just that Google will no longer rank them based on searches. “
“Right now if you search “Bellevue trial attorney” you will see that bellevuetrialattorney.com is #1, if you search “Bellevue trial attorneys”, you will see that bellevuetrialattorneys.com is #1. “
“If you own the .com that matches the key words, your always #1.”
“Well that ends soon when “location” starts.”
“It’s Google’s new algorithm code. Its based on where you are, and it produces results within feet of where you actually are.”
“There is maybe 22 people in the world that know this.”
Well I guess there are more than 22 now.
Of course Google has been giving more and more location based search results for a while.
Search for “Best Buy” and a map will come up showing you where all the Best Buy stores are located closest to you.
Now whether Google will alter it’s search results to actually provide the top results based off of location, rather than other factors including direct match domains is interesting.
Using Gus’s example, if you type in “Bellevue trial attorney” and live in in close to Bellevue, it’s certainly not a stretch to think you will see search results based on your location with the top links showing up be attorney’s who are closest to you.
Let’s say you didn’t live in Bellevue. Lets say you lived in Seattle or even Florida but had a matter that needed handling in Bellevue would you still get search results based on the attorney’s closest to you or would the search default to current search results?
Let’s assume Gus is right and Google moves completely to a location based search results.
There are many other losers and caveats other than direct match domains if Google moved to an all location based search.
How many SEO guys are there out in the world that are going to lose a lot of work if Google simply starts ranking sites by the links closest to the user.
It would seem pretty obvious that any such location based searched feature would be able to be turned off by the user.
Google isn’t the only source of search (although Google pretty consistently owns 66% of the search market)
Domains have a value well beyond just search
While search/seo drives the acquisition of many direct match domain names in many extensions, there are domains whose value is not dependent on search/seo.
Brandable domains, category killers and those domains that receive a large amount of type in traffic are just a few of the type of domains whose value would not be effected by a fundamental change in by Google to location based search results.
On the other hand if Google does in fact move to entirely location-based search, except for the other 22 people on earth, remember you heard it here first.