WebSiteMagazine.com apparently thinks the new gTLD program launched in 2011, as it put it on its list of the “Biggest Web Blunders of 2011.
“The Internet Corporation for Assigned Names and Numbers (ICANN) used 2011 to try to push customized and expensive top-level domains (i.e. Volkswagen buying .vw or Wells Fargo buying .bank). “
“This wasn’t a wildly popular idea, partially because they cost companies around $185,000 apiece and partially because no one wants to do the work of rebranding and trying to direct users to .car or .music when they have already established themselves with a .com domain. “
“The result? A few companies bought up vanity domains so that their brands wouldn’t be in danger and then didn’t even use them, and a lot of businesses found themselves having to pay up for .xxx domains so that their brands weren’t associated with more nefarious content on the Web.”
Of course the application period for the new gTLD program hasn’t even opened yet.
I know there are a lot of naysayers that think the program will fail, but that is certainly only a prediction at this point.
2011 the only new extension to launch was .XXX and that wasn’t under the new gTLD program or Vanity Domains as Web Site Magazine calls them.
The Magazine also apparently doesn’t know that there will be no two letter new gTLD strings as they cite .VW as one example.
Two letter extensions are reserved for country codes.T
The publication really screwed it up and doesn’t seem to understand that no one applied for the program last year because they couldn’t.