According to a Press Release today, the same company that recently purchased Rick Schwartz domain name Property.com and Properties.com just purchased another great domain name, Location.com
The domain was acquired from domainer Shai Neubauer, who apparently like Schwartz will have some continuing interest in the deal saying:
“I am happy to have the opportunity to remain in the deal as a partner.”
There were no financial terms disclosed.
From the Press Release:
“””Richard Swerdlow, CEO of eReal Estate Holdings stated “The acquisition made perfect sense for us. We are able to leverage our location database, advertising platform, management team and other IP to expand into the broader location-based search market beyond our core focus in the real estate space…we hope to secure market share in the broad local advertising market through the use of our platform and category domain expertise,” he added. The addition of the domain and development of a world-class web portal significantly expands the company’s potential market size and revenue base.
Historically, query location was important for determining search results. However, the rapid growth of mobile search, which now represents over 10 percent of all web searches and growing, is the impetus for change. “The focus of search has shifted to the search user location in order to serve up the most relevant search results,” said Matt Pluznick, COO of eReal Estate. Location is now easily determined when a user self-provisions his location or if location information is provided automatically via a GPS or similar technology included with most smart phones and tablets on the market today. “As the market for local and location-based search and advertising grows, we will play a leadership role with Location.com,” added Pluznick.
The growing number of mobile users that use smartphones and tablets for comparison shopping and deal-seeking will also be a key factor aiding in the success of Location.com. The site’s content will be on par with the fastest-growing mobile content categories today. According to a recent comScore study, mobile content tied to travel, dining, movies, classifieds, auction sites, real estate listings, online retail and search experienced the most growth year-over-year. Location.com’s platform and search will offer content related to all of the above categories, satisfying the demands of today’s mobile user.
The domain was acquired from Shai Neubauer, one of a growing number of domain entrepreneurs, with a portfolio of domain names. Neubauer stated “I liked what the eReal Estate team was able to do with their real estate domains and am happy to have the opportunity to remain in the deal as a partner.” Financial terms of the transaction were not disclosed. The acquisition is right on the heels of eReal Estate’s launch of Property.com (http://www.property.com) on November 11, 2011 and is well-timed with the momentum in the location-based search market. Location.com (http://location.com) will be launched in Q1 2012.