Today according to a press release, The National Retail Federation (NRF) asked the Commerce Department to delay implementation of the new gTLD program
“The single comment we are hearing most often from retailers is that they wish they had more time,” NRF Senior Vice President and General Counsel Mallory Duncan said. “Whether they’re for it or against it, everybody agrees that there has been too much uncertainty around this process. Right now, uncertainty reigns.”
Reading through the Press Release some of the statements contained in it seem to be inaccurate and certainly doesn’t layout a reason of why the Commerce Department should delay a process of it has been involved in.
The PR says:
“The plan has been under consideration since 2009”
No actually since 2008 in its present form but was discussed at ICANN prior to that.
but “its scope and consequences have largely flown under the radar of most commercial businesses,”
There have been thousands of stories written about the new gTLD program over the years, and 9 or more ICANN meetings were largely dedicated to the topic, with each having plenty of time for public comment, even by the NRF and its members. Moreover many versions of the guidebook have been published with comment periods for each.
“Duncan warned in a letter to Lawrence Strickling, head of the Commerce Department’s National Telecommunications and Information Administration. “To adequately plan, businesses need some level of clarity,” Duncan said. “To date, that guidance is lacking.”
No its not.
There are almost 400 pages that guide anyone interested through the process.
I’m not saying the guidebook is an easy read, nor is this going to be a quick and easy process but its inaccurate to say there is “no guidance”
“ICANN has been unclear on information as basic as how many names will be available, citing numbers ranging 300 to 1,500. In addition, the organization has told some businesses the new domains assigned in 2012 will be all that will be available for the foreseeable future, while telling others new rounds of assignments will be made every few years. Such details are important so businesses will know whether they need to move quickly or will be able to wait, Duncan said.”
There is no limit to the number of applications that will be accepted in the first round.
Doesn’t matter if there are 300 or 3,000 application received.
“”While some retailers believe the plan will offer new marketing opportunities, others are concerned that they could be forced to spend millions of dollars to protect themselves against “cyber-squatting” by registering multiple variations of their names to keep competitors, critics or unauthorized users from doing so. Application fees for each of the new domains have been set by ICANN at $185,000, but NRF expects most companies to spend $250,000 per name when legal fees and consultants are included, plus another $50,000 to $100,000 a year to manage the domains thereafter. In some cases, assignment of a domain sought by more than one party would be decided by auction, further driving up costs.””
Well that’s business.
Its just another business decision.
Cost Vs. Reward.
They seems to know the costs, now they just have to weight the risks of applying or not applying.
Yes you have to make a decision and no you don’t have 3 more years to do it.