According to a story in cnet.com today, Twitter’s Director of Web Business Development, April Underwood announced a new product for Twitter, called Twitter Web Analytics.
The new analytics dashboard “focuses on Web sites, not just individual stories”
In announcing the roll out Ms. Underwood said
“T.co,” is driving 100 million clicks a day to Web sites, and the traffic from T.co is what the newweb analytics program is based on.
100 million clicks a DAY on an extension that didn’t even exist much more than a year ago.
That’s a pretty staggering number don’t you think?
TLD says
September 13, 2011 at 4:48 pmIt is not the extension driving the clicks but Twitter… doesn’t matter if they owned t.(any extension), it would be driving those clicks.
Gene says
September 13, 2011 at 4:53 pm@ TLD
What this fact denotes is that twitter is a distribution vehicle – for both comments and content discovery, rather than a destination point. And the fact that people are still riding that (or any) vehicle to web sites simply reinforces that neither sites, nor domain names, are on the downswing. Quite the contrary.
Rich says
September 13, 2011 at 5:02 pmGene@
you hit the nail on the head
Robert Cline says
September 13, 2011 at 5:59 pm.Co has one thing that
.com doesn’t have and will never have and that is
it is 1 character shorter.
Robert Cline says
September 13, 2011 at 6:02 pmThe whole reason for Twitter’s existence is to make
it shorter, faster, and motility.
And this is fully the reason why Twitter went with
.Co
It is shorter than .com
100,000,000 x 1 extra character
is a whole lot of time, typing and download time saved.
This is why .Co will be more valuable than .com
BFitz says
September 13, 2011 at 7:01 pmAll that matters is 100 MM people a day are seeing a dot co url. Whether it is through Twitter or some other vehicle is not as relevant.
Why do most prices end in 99? Because that is what the consumer is use to seeing and mentally accepts. Studies show that when a price does not end in 99 it actually causes buyers to pause and think about the price more.
.com has been long trusted and this volume will certainly ramp up the trust/acceptability factor for dot co from the public.
@Robert
People are not offering you $500 for your LLL because it is a character shorter. You need to stop believing things just because you say them. Be pragmatic, ask yourself when the next buyer is coming along for this specific LLL and trim your portfolio with this sales. Use the $500 as house money and keep gambling if you want. Or save it for renewals. Your too emotionally involved like $500 is an insult. The creators priced these things at $30 a year ago, why do you deserve so much more? (no answer needed) There are $500 LLL.net all over the place and that extension is in use by many billion dollar companies. Get over the character count, it is one fairly small factor at the LLL level and beyond.
You’re like the old comedian who said:
“I believe everything I read, so when I want something to be true I just write it down…”
Tool Belts, Work Gloves & Apparel says
September 13, 2011 at 7:21 pm@ Robert Cline…..I’m saving my money for the upcoming launch of “.c ” as it is one less letter than .co and two less than .com .
Jp says
September 13, 2011 at 7:26 pmDon’t confuse URL shorteners with domain names. Nobody types them in, they aren’t in search results. The extension and letter don’t matter. All that matters is the length, and that doesn’t really need to be as short as t.co for the same results. That’s just a competitive thing. If twitter went with u.zx the clicks would be the same today. You are giving .co credit for just showing up essentially. Perhaps they deserve some credit but this is not where it is deserved.
Joe says
September 13, 2011 at 7:43 pmThat’s all free exposure for an extension that, as MHB said, until one year ago, nobody had ever heard of.
a.addr says
September 13, 2011 at 7:54 pmJp +1
bit.ly, a much popular shortener, got many more hits than t.co
did anyone care that it was registered in the .ly cctld?
.ly is the extension for libya
.co is the extension for colombia
according to the icann/iana historical record.
url shorteners are dangerous- scammers love them. they’re right up there with http redirects.
shorteners also can make lots of money for the people that run url shortener servers- they see every click users make.
“route your internet usage throught our server(s). we’ll make your usage more convenient, or safer (as twitter alleges)”.
(will we also share the data we collect with third parties and use it to make money? no one is asking, so who cares?)
so twitter started it’s own shortener.
however, we must acknowledge that twitter selected .co from among many other choices in tld/cctld extensions.
perhaps this says something for dot co. not sure what though.
TheBigLie Society says
September 13, 2011 at 8:22 pmupcoming launch of .c or .C ?
owen frager says
September 13, 2011 at 8:44 pm100 million here another 100 million there- Google taking over the travel booking business, local menu business
Might as well just drive up to their door and turn your domains in right now
Rich says
September 13, 2011 at 9:28 pmBFitz@
“There are $500 LLL.net all over the place and that extension is in use by many billion dollar companies.”
Really…WERE?
Owen frager says
September 13, 2011 at 9:40 pmAnd don’t forget the 100 million clicks now coming from here
http://www.readwriteweb.com/archives/tumblr_reels_in_big_traffic_now.php
todaro says
September 13, 2011 at 9:54 pmthis just increases the value of T.com which anybody with a little cash on the side could buy for $50 million and sell to twitter at a huge profit. i’m just waiting for O.com to become available. i’d like to buy my own stadium and shorten the left field fence.
THE BigLie Society says
September 14, 2011 at 12:21 am“Producing A 100 Million Clicks a Day”
~~~~~~~~~~~~~~~~~~
As people are moved back yet another layer, from the IPv4 Core network it will become harder and harder to measure number of clicks.
What you may think is your traffic will belong to the platform/ISP the people have selected. Your content will likely be pulled thru on a selective basis to fill gaps.
Check out the Sony-Google TV in stores at $249 – Twitter and other aps are builtin – The ISP can filter from there. It is a great time to return to the Pre-ICANN model of the ISP.
BFitz says
September 14, 2011 at 9:23 pm@Rich
Go out and make offers…
reeha@"super sale" says
September 15, 2011 at 1:27 amproducing a 100 million clicks is so so difficult but T.co are producing and its a big achievement.