No reserve or purchase price was mentioned in the Press Release which reads as follows:
Aftermarket.com, a leading Internet domain marketplace, has been exclusively commissioned to broker the high-profile web address. While the domain is highly sought after due to its natural type-in traffic and deeply-emotional connection, Aftermarket.com plans to find an appropriate fit for the domain. This includes government agencies, entities and organizations that aim to memorialize the world-renowned structure, as well as businesses and developers looking to revitalize the site.
“We believe that WorldTradeCenter.com will forever attract those seeking to commemorate such a poignant event in U.S. history,” said Carron Brown, Director of Marketing for Thought Convergence. “We’re proud to play a role in locating the appropriate owner to preserve the reverence of the site.”
Aftermarket.com has been engaged to manage the sale due to the delicate nature of the domain name, and it is extremely important to all parties involved that the integrity of the domain remains intact. This September marks the 10-year anniversary of the tragic incident, making it imperative that all matters are handled with respect for the victims and all those affected. A portion of any commission earned will be donated to a charitable organization that works to improve the lives of those affected by the tragedy.
Well its about 6 weeks until the 10 year anniversary of the attacks against the United States which took down the World Trade Center in New York so this domain is bound to draw a lot of media attention.
The domain name itself has a Google Page Rank of 4, an Alexa ranking of 5.3 Million and has gotten between 500-7,000 monthly visitors in the past 12 months.
There are actually many other World Trade Centers around the world, I remember seeing the Brussels World Trade Center when I attended the ICANN meeting.
There is also the World Trade Centers Association.
But as we know for 99.999% of the people in the US there is only one building and one meaning for the World Trade Center so it will be very interesting to see if this domain is purchased, who purchases it and what they do with it.
Lets hope the brokerage agreement requires some background check on the potential buyer of the domain, and restrictions on use of the domain.