According to A Press Release today
“O.co (also known as Overstock.com, Inc., NASDAQ: OSTK), today announced that it will offer auto and home insurance quotes on the newest tab of its site: Insurance. ”
“The online retailer has partnered with Answer Financial, one of the largest auto and home insurance agencies in the United States. The new tab allows consumers in all 50 states to submit insurance information and immediately receive free, side-by-side quotes from as many as 20 leading insurance providers. To learn more about O.co Insurance visit www.o.co/insurance.”
“This new tab underscores O.co’s dedication to saving our customers money and becoming The Online Savings Engine.”
“Expanding our services to a new industry, and especially to insurance, which has always held a special place in my heart, is a natural extension of O.co,” said O.co CEO Patrick Byrne. “O.co Insurance enables any U.S.-based customer to shop, compare and buy online in minutes making it a great resource for first-time insurance buyers, but also anyone looking to replace and save on their current policy.”
“Overstock.com announced its evolution into O.co in June of 2011. O.co will continue to evolve as the online retailers brand in the coming months.
“Our customers associate ‘O’ with Overstock.com, which made the transition to O.co seamless. As a Savings Engine, this is the next step in adding more visibility to our new url,” said Byrne.
O.co Rocks! says
Does o.co own insurance.ac & insurance.io?
“Our customers associate ‘O’ with Overstock.com, which made the transition to O.co seamless. As a Savings Engine, this is the next step in adding more visibility to our new url,” said Byrne”
If anyone has seen their TV spots… I would hardly call the commercials they are currently using, a “seamless” attempt to re brand Overstock…into ‘o. co’
In the 30 second spots they call Overstock.com…well…Overstock, for the first 25 minutes…then they, do something where, Overstock.com…becomes O.co, in the last 5 seconds or so.
IMHO… not very “seamless” to say the least…much less this guy’s statement, acting like the new O.co brand is a now huge “re-branding”success., and they will never have to mention the words “Overstock” again.
Call me in 3 years…and lets see what the name of the Company is then… I have a suggestion: “Overstock.com” 😉
Just another point…
After the millions of dollars they have and are going to waste on trying to ‘re-brand’ OverStock.com to O.co….
Would it not be a better idea to get the “exclusive rights” to the new ‘.brand’ extension…and re-brand everything to: .overstock ?
I personally do not care for the .brand domain extensions, as they are be marketed as new TL domain name extensions… when in reality, they are TL “sub domain’ extensions.
But in this case… hands down, the .overstock makes much more sense, on all levels. IMHO as always 😉
No offense to the fine country of Columbia 😉
The article refers to the company as O.co
The company is Overstock.com. They can rebrand, they can launch a site, they can redirect Overstock.com to O.co but UNTIL they change their company name to O.co – they are simply Overstock.com owner of the O.co brand.
I share only because such brilliant moves by a company surely must put it at the top of everyone’s must invest list. If you want to find its stock ticker code you have to look for Overstock.com, INC.
Better deal than Gold!
Overstock stock is trading @ $15.59 a share…. I would be happy to trade you one share of this stock… for just a 1/10 of a ounce of ‘Gold’ …. 24/7/365 🙂
Have a feeling my phone is not going to ring,…anytime soon. 🙂
LS Morgan says
Other than Robert Cline, who will seriously buy their insurance from o.co?
Johnny O'Neill says
I actually think the rebranding makes a lof of sense. Overstock.com is pretty much left behind after Amazon and eBay, and the only way to radically change this, is to change the focus of their brand and move into other products and markets.
With Overstock.com, they will always sound as a bulk retailer with low quality goods, and it is a name that only works for the american market becase of it being a very specific english word. So if you want to be known as a quality brand worldwide (with the US economy going down the shithole this is more important with each passing day), the only way to do it is rebranding. And I doubt they could have gotten as good a name as O.co in .COM.
How to have done this the right way. So you are all on the same page o.co is dead it was a very bad idea for insight into the way to change a brand look at FedEx http://www.cdf.org/issue_journal/why_federal_express_became_fedex.html
P.S I think of Oprah when the brand O