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TheDomains.com

Yahoo Mail Changes TOS To Allow It To Reads Senders Mail & Send Ads Based On Email Content

July 9, 2011 by Michael Berkens

Which.co.uk is reporting that Yahoo Mail, which is the world’s largest email provider, has changed its Additional Terms of Service (ATOS), to allow Yahoo to scan and analyse the content of all the emails you send and receive to “target relevant content and advertising”

Section C. of the ATOS, states:

“By using the Services, you consent to allow our automated systems to scan and analyse all incoming and outgoing communications content sent and received from your account (such as Mail and Messenger content including instant messages and SMS messages).”

“If you consent to this ATOS and communicate with non-Yahoo! users using the Services, you are responsible for notifying those users about this feature.”

Yahoo states this service as:

“To look for keywords and links to further protect you from spam and in time, serve users with interest-based advertising.”

“Users could then see pop-up ads that are relevant to keywords in e-mails both being sent and received.”

Apparently there is an opt out feature for Yahoo Mail users for this service.

However It’s pretty invasive to read every email you receive or send and even more so for those who aren’t customers of Yahoo Mail who send emails to someone who is.

 

 

Filed Under: Internet News

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. BullS says

    July 9, 2011 at 3:21 am

    “to further protect you from spam”

    Thanks Yahoo…I believe in YOU.

    yes, Please I need protection.

    “Yahoo Sucks”— that how they will trace you.

  2. my global website of links and amazing domains says

    July 9, 2011 at 3:26 am

    it’s time for Yahoo to merge with Bing

  3. tom says

    July 10, 2011 at 3:05 am

    Looks like it’s time to delete my Yahoo email account. I think Yahoo’s making a big mistake.

  4. O.G. says

    July 10, 2011 at 7:06 pm

    GMail has been doing this for YEARS! Are you going to write an article to complain about them, too?

  5. tablet says

    July 10, 2011 at 9:29 pm

    Good for users but bad for merchants/

  6. David Z says

    July 10, 2011 at 10:08 pm

    @O.G.

    I think GMail made that clear ever since they started, whereas Yahoo! only recently did this?


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