.Music is expected to be one of the most sort after new gTLD’s with mulitple applicants already having come forward.
So now that Justin Timberlake is part of the group that bought MySpace.com for $35 Million dollars and the new owners seem to be gearing the site towards all things music, what effect will today’s purchase on the new gTLD .Music?
“”When we met with Justin and we discussed what our strategy was, we hit a chord with him,” Vanderhook told The Associated Press. “One of his passions is he really enjoys helping other artists and creating a community for people to really express themselves. I think we were blown away that we were able to get someone like Justin to be so excited about what we were doing.”
With Timberlake’s help, the buyers hope to revitalise MySpace and transform it into a destination for original shows, as well as bolster its already available video content and music. Vanderhook said the revamp will include additional investment in technology and maintain the right to stream music through the joint venture it has with major recording companies, MySpace Music.
“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect,” Timberlake, an Emmy and Grammy winning artist, said in a statement. “MySpace has the potential to be that place.”
“”Timberlake will have an office at MySpace’s Beverly Hills headquarters and a staff of about a half dozen people working for him “around the clock” developing his ideas for the site, said Specific Media CEO Tim Vanderhook.””
Which brings us back to .Music an gTLD whose business model is quite similar.
.Music already has an applicant who has for years been outfront in his desire to operate the .Music extension
Constantinos Roussos has been pushing the dotMusic intiative for many year, has filed for a US Trademark on the term, and has has a site up on Music.Us for quite a while
Mr. Roussos also recently purchased Music.co for $30,000
Here is some information from Music.Us:
“”MUSIC (dotMusic) is the exclusive, global community-based Top-Level Domain (TLD) name that gives music entities a unique identity online and a verified industry standard for official music websites. The specialized .MUSIC web address enhances a brand’s visibility online. It ensures that .MUSIC websites are associated with a memorable, self-explanatory and trusted badge restricted to the music community: www.YourName.music”
“”The .MUSIC domain paves the way for the next-generation of the Internet and the future of music, by building a home to everything related to music. Since 2005, under the slogan “We Are Music,” .MUSIC has embarked upon a global communication outreach campaign to launch the .MUSIC Top-Level Domain name and its Initiative. The .MUSIC Initiative’s mission is focused on:
- Music education and the study of music in school curriculum;
- Fighting piracy and protecting trademarks & music intellectual capital;
- Musicians’ welfare, rights & fair compensation;
- Enriching society with artistic and cultural diversity; and
- Innovation in both the music and Internet space
“.MUSIC will contribute proceeds from its domain name registrations to select trusted not-for-profit organizations that support its music community mission, core values and 5 initiatives.”
“The .MUSIC movement has also gathered a significant following online. Join our Myspace .MUSIC page, which is now the most popular Myspace profile with 4,300,000 friends. Spread the word and connect with us by joining our social media profiles: .MUSIC Twitter, .MUSIC Facebook and .MUSIC LinkedIn”
So what does Justin Timberlake part ownership of MySpace mean for the .Music gTLD or will MySpace.com simply jump in to the mix and become another bidder for the rights to run the .Music registry?
After all they just shelled out $35 Million for Myspace.com, what another $5M+ to possibly control a whole TLD space for .Music
That’s not just “my space” that’s some real space.