In what appears to be a bold move, Minds + Machines, (London AIM: TLDH), today announced a flat pricing model for back end registry services for top-level domains.
According to a press release (translated from German) Minds + Machines will offer unlimited registrations for new TLDs on the registration platform “espresso” for a flat fee of $100,000 per year.
“For most new TLDs, no extra fee is charged for each domain name.”
“We have simplified the model,” said Antony Van Couvering, CEO of Minds + Machines. “Interested parties can now participate for only one low flat fee on TLD-business. ”
“Until now, the pricing of registry services mysterious and opaque. Try had to potential applicants, complicated to decrypt price categories. ”
“The new, approved on Monday by the ICANN gTLD program will initiate the beginning of a new era of free choice and innovation. In Minds + Machines We are proud to give the go-ahead with our offer. ”
“ICANN has opened up the address system of the Internet for the unlimited possibilities of human imagination,” said Rod Beckstrom, President and CEO of ICANN. “We have a platform for creativity and inspiration, and the next innovations in this area made available,” said Peter Dengate Thrush, Chairman of the ICANN Board.
“The flat fee of Minds + Machines is straightforward, simple and attractive,” said George T. Bundy, Chairman & CEO of BRS Media, the operator of the. FM domain and applicants. RADIO. “Platform we use for the espresso. FM and find them reliable, flexible and user-friendly. Along with this pricing is a very attractive offer. ”
From the new Minds + Machines offer are excluded certain high-volume, super-generic terms such as. Music, and geographical terms or abbreviations such as. Nyc.”
“The new prices will also benefit existing customers.”
“For disadvantaged or vulnerable applicants who serve under-served groups or communities, Minds + Machines offers the service even with a 50% discount.”
“Our goal is to enable more new generic top-level domains. The new prices will be a great help. Indeed, many applicants do not remember how many registrations file it, “says Van Couvering.” The better you can predict the cost, the lower the risk of an application for a new gTLD.”
“A flat fee that includes everything, means for applicant is a manageable budget and high savings, if they meet their target figures. ”
As currently all other back end providers generally charge a per domain fee for every domain registered or renewed to run the back end registry services this could be a real game changer in that industry.