USA Today is just one of the many publications covering the ICANN meeting and the expected approval on Monday of the new gTLD program.
In an article entitled:
Internet braces for ‘.Vegas’ and other not-coms
USA Today Notes that: Coming soon to the Internet: website addresses that end in “.bank,” “.Vegas” and “.Canon.” calling it “the most sweeping transformation of the Domain Name System since its creation in the 1980s.”
Here are a few other quotes from the article:
“The new system could bring innovative branding opportunities and allow all sorts of niche communities to thrive online.”
“Under the expansion plan now before ICANN, future applications would be streamlined and open to all companies, organizations and individuals.
“That has set off a virtual land rush.”
“Organizations that operate new suffixes will be able to collect registration fees from websites that want names. The fees could add up to millions of dollars a year if a website is popular enough.”
“The thinking is that new businesses setting up shop online might prefer a simple name that ends in “.bank” rather than “TheBankDownTheStreetFromTheSupermarket.com.””
Of course we will be reporting live from the ICANN session on Monday morning when the vote is suppose to take place