The domain name OrangeJuice.com has been placed into auction at NameJet.com at no reserve by its original registrant.
The domain was first registered back in November 1996, by Michael Moses.
NameJet is carrying a banner on top of the site advertising the sale.
The back order deadline is May 21, at 11PM EST and as of publication there are 312 back orders on the domain and it will be quite interesting to where it will end up.
Its rare to see a domain of this quality put up at a no reserve auction and even rarer for someone to do so at NameJet.com
So the questions becomes what do you think this domain will sell for?
You can place your vote on the right and any comments below.
My gut tells me OrangeJuice.com will sell in the $25k – $50k range….it might be worth more but I’m not sure ALL the possible end users are aware of the auction….
Have a great day Michael and keep the useful and interesting content flowing!!!
@AndrewHazen
I think it will easily break 100K. There are a ton of large end users who will probably be involved in the bidding.
Brad
My vote goes for $25K – $50K.
And all auctions should go with no reserve!
Great Domain! – 125,000 to 140,000 – but worth a lot more
Andrew
Thanks and thanks BTW for all the retweets
Nice domain, i would guess around $50-75k
Yesterday i let go of e-orangejuicedotcom to expire.
I guess if it sells good i could still get it back.
I still own eorangejuicedotcom.
i think it will sell for 50k tops.
Great name! Worth easily $100k+ for any large orange juice company….
even million$
the orange juice likes to everybody in the world
Nice name but I’ve seen better.
MrsJello or A-1 are my bets to get it.
$20-25K range.
I’d say between $15K-$30K
The last time I had orange juice I got diarrhea because the orange came from some 3rd world.
Hopefully, it will fall in the “made in USA”
I prefer organicorangejuice.com
but will let it be for 100K pesos.
i’ll say $18k
at end of day the best prices are achieved when the buyer decides to buy not when the seller decides to sell, so not getting carried away on price.
of course can get x amount one day but we’ll see
@Daniel. please submit your best domains to sedo no reserve auction forthwith lol
no?
thought not
Prediction:
It will be bought by a domainer for around $45K and will not be developed.
Gonna’ buy OJ on the web? Doubtful.
Great domain, the Man from Del Monte says yes! 🙂
…he just doesn’t know for how much yet
I wouldn’t think the product translates that well to an online business model. I’m not familiar with orange juice being a common topic of food connoisseurs. Better than broccoli & beets, but not exactly coffee, wine, or gourmet steaks. More of a vanity domain than a necessary business portal imo. $0 reserve on Namejet? I’ll venture to say $15k to $30k.
Then again, someone like Tropicana would have a nice feather in their cap. I would think they’d pay the most to have this one. OJ.com is also for sale.
Very juicy domain $20-35k
This orange will never go off 🙂
Easily $100,000 or more, if the right folks are involved.
No sweat it could sell for that. These kinds are being sold for that and more every day with nondisclosures.
Same dilemma as pizza, where pizza can be orders, and selected online, OJ not so much, yes very generic product we all use day in day out, but sure the seller has approached the big guys who probably took a pass on it. Just like property.com is it to generic for its own good? You have a rich owner who can afford to develop, but yet no plan, orange juice can just be a redirect promotion a brand, what else?
time ago I’ve registered FantaCola.com 🙂
What is point of putting this to auction? Contact Tropicana, Florida Natural, etc… and sell it to one of them.
If this sells for under $50k it will be sold to a domainer who will turn around and flip it for $100k+.
Who buy orange juice online?!!
The Current Bid stands already at : $10,000.. soo umm mid to high 5 figure it is 😉
First, I checked the EXACT searches:
Very respectable: 27,100 global, 12,100 US.
So, what’s the catch? Is it offline, DDOS attack? No, Namejet has its listing there.
The catch is: it’s delisted at Google and Bing. It’s going to take some serious rehabilitating before can earn back its cost. How long has it been delisted? The WayBack Machine shows it was live on March 8th, 2008.
If it gets bought, developed, put on a different server, maybe it has a chance.
Deserves 75k, will get 40k!
I’m no expert, but will estimate $50k.
it could be bought (e.g.) by the big orange juice production companies (that do have lots of money) to make a corporate site
If it gets bought by a big orange juice company, the company would have to get on the phone with Google, and it could be re-listed fast. The challenge is educate company execs to invest in the keyword generic domain name of their product!
and that promotional site (used to support some marketing campaign) would have to be promoted via print media, radio, TV. =more expense
still, it’s possible some domain fanatic will pay thousands on namejet. the dynamics of domain auction sites operate outside the realm of common sense.
“would have to be promoted via print media, radio, TV”
no, it can be promoted only via web, like nearly all websites
maybe not all people are actively searching or at least tuned into “the web”? could it be possible a much larger contingent of more casual users are much more circumspect in their usage?
what’s the point of putting a website on a billboard if everyone is already reading “the web” and would discover it online? why run TV commercials for websites that everyone using “the web” already knows about, or will soon enough? why do spammers continue to thrive by sending out emails that point readers to websites if users would just as easily discover these sites by searching google?
maybe because some people are driving or walking, some are watching TV and some are just occasionally checking their email? maybe not every one of them, or even a majority of them, is fully tuned into the web? is that possible?
@Morgan, That wasn’t even an option 🙂
My prediction is something between 30K – 50K.
in means of end users it would sell for further more.
@yep
true, use a newspaper to promote a website is like send an email in an envelope with a stamp via a post office 🙂
@okok 🙂 I mainly deal with .pl names and Aftermarket.pl is best place to auction them. We also organize MeetDomainers event in Poland with live domain auction and most of the name sell there with no reserve starting with 1 PLN. Works great! Some good names changed hands that way. And of course some domains start from the higher starting price but we never hide it and we never use hidden reserve price.
Orange juice is huge.
$100k +
$170K
it seems that OrangeJuice is second in popularity only to 3D domains here 🙂
I remember this was on eBay a few years ago for $190k.
It’s a great generic, but there are so few end users, fewer which are capable of buying a name like this.
The heavy hitters like Tropicana sell all day long without a name like this, so it couldn’t help them in such a way that a $x,xxx,xxx price tag would be justified.
The worst part is that since its two words, it can’t be branded like a single word (I.e. Orange or Juice) could be.
If I were to estimate what it would sell for, put my guess at $65k.
The name intrigued me ever since I saw it, so I’d love to know what it goes for.
I like the name, but I don’t see the utility. Who buys OJ online? Yes an OJ company could buy it, but they aren’t branding OJ, they are branding themselves. Generic domain names have a time and place, I don’t think this is the place. A major chocolate hasn’t even bought chocolate.com yet and that market is significantly bigger and can be made into a real online presence. Who searches for OJ to online to purchase it? At a minimum it is an informative site. At a maximum, I don’t know what it is. I know people are going to disagree with me here and that is fine. Ultimately, what I am trying to say, is there are generic key words that when you have the domain, you literally own that space, Orangejuice.com isn’t that industry. I make my OJ purchases based off one simple fact, who has their OJ marked down the biggest on that given day at the grocery market. I don’t need a website to tell me that.
However, I do like the name below $35K.
Great domain name.
Mint.com doesn’t sell mint and Amazon.com doesn’t sell travel.
A smart VC or angel with deep pockets should buy this and throw it in the vault for “whatever” future use, for those special moments when someone tables a great proposal that would be well served by a name like this.
The domain can be used for everything, a big brand for fashion could be very good.
@LS Morgan
I’m thinking like you buddy.
Cheers
“a big brand for fashion”
something like Fruit of the Loom
I am with Rob Sequin’s 6 figure slam dunk – the real question is how much capital do you want to tie up before Minute Maid gets Rick’s “We Get It” award – it could be worth 8-10 mils to them only after MM figures it out – but I am not waiting – too much other dirt out there.
Would say $40-50k.
Easily $150k, more if the big corporations take notice of the auction, then it could be 250k or more?
I think orangejuice.com is worth around $35k but will sell for about $65k due to 350+ bidders on board…and you need only one “Halvarez” to falsely bid this up.
When you have this many bidders on board, it’s always a very bad idea to try to win this domain name…
The winner will definately end up over paying.
Good Luck to all bidders!
LOL
As usual, the usual armchair big spenders are out in full force:
Woulda, shoulda, coulda…on some end user coming forward & its possible uses…
Easy this, easy that…
Big corps this, big corps that…
If some big corp was in the NJ auction (LOL), if that…
It’s a nice name.
Reality is, this is yet another owner who thought a deep pocketed ‘end user’ whale would come knocking on the door offering bags of cash for his early retirement…
Fast forward 14 yrs since the 1996 reg date – it’s clear no-one (end user or otherwise) came forward in ALL THIS TIME offering anywhere close to his asking $190,000.
That’s the reality.
As he gets older & bored of waiting – frankly he’d rather have the money to do other things – off it goes finally to the auction block..
No reserve, at that.
To those posters who think it will go for > $100,000 – put your money where your mouth is.
You feel lucky, punk?
Ham & Schillster ain’t bidding it up to the sky like in the go-go years any more, artificially creating an unsustainable market.
This one won’t go for more than $70,000
ps.
LOL @ branding OrangeJuice (for anything other than its generic meaning) in the same way as Mint.
There is a world of difference.
@Aggro
Am I sitting around waiting for Bailey’s to buy IrishCream.com or Miller/Coors to buy DraftBeer.com and DraughtBeer.com – or for that matter the Keystone or Natural Light brands to buy CheapBeer.com – NO –
Your valuation is correct (for now) – but it does say that Tropicana or MinuteMaid won’t want this piece of co-brand information resource “artwork” on their mantel (or labeling) eventually – pretty decent domain to set your brand asside from other orange juice manufacturers – well beyond the 100k
“at a minimum it is an informative site”
that’s being generous. to these corporations that are being cited, it’s probably maximum. they have little need to go to the web unless they have some message they need to get out. tropicana.com, etc. are important names for these companies to have (for brand protection purposes) but those are trademarks; hence worth only the reg fee (or at most the cost of a udrp to displace a squatter). when a company wants to sell juice they don;t normally do it on the internet. they do it on tv.
but that shouldn’t stop someone from paying some inflated price on namejet for a name like orangejuice.
probably there’s some brilliant internet users who get thirsty and type “orangejuice” into their browser address bar or google search bar. and some brilliant domainers would be ready to capture those clicks.
but how many beverage companies are purchasing “orange juice” in adwords? and what they’re spending? this is not some hyped acai berry juice. this is plain old orange juice.
as a site with information about orange juice (e.g. if the industry wants to get a message out to consumers) this name makes sense. for anything else it’s just silly.
also the french provider ORANGE may buy it for an original promotional site 🙂
@ Morgan LS “Mint.com doesn’t sell mint and Amazon.com doesn’t sell travel.A smart VC or angel with deep pockets should buy this and throw it in the vault for “whatever” future use, for those special moments when someone tables a great proposal that would be well served by a name like this.”
Listen – I get the value of premium generic domain name. OrangeJuice.com definetly fits into that category and is probably worth it to somebody at around $25K. However, with that said their is very little inherent value in this name, people simply don’t buy OJ online and that is that. Until an OJ executive comes out and tells me he spends $1M a year on buying OJ keywords, I just dont’ see the value in this name. If you want to compare it to mint.com or amazon.com, fine, but I find that ridiculous as well. Those are great names, yes but they built brands around them. Not to mention they are one word names. Oh also, isn’t mint.com a money related site, so I would say those correspond to the brand. I can’t think of a proposal that would come across any VC’s desk in which they would say, oh gee, i got it, we stick Orangejuice.com to this and we got it, its the glue, its the stuff. No I don’t think so. Yes of course one could make OrangeJuice.com into a great site that is non-OJ related with a great idea and deep pockets, but isn’t the whole point of a great name, to save some of that money in those pockets?
“Listen – I get the value of premium generic domain name. ”
No, you don’t.
“a proposal that would come across any VC’s desk”
I’ve always said that a good idea of startup may also born from a good domain name
first buy a great domain, then, think what you can do of good and profitable with it
LOL @ branding OrangeJuice (for anything other than its generic meaning) in the same way as Mint. There is a world of difference.
—-
I pretty much agree with your entire post and there is a difference between Mint and OrangeJuice (all domains are different and we could argue that there’s a “world of difference” between any two domains) but the idea of branding a generic term to a stream of commerce isn’t exactly new. This one works as well as most.
Somewhere in a parallel universe- with a slightly modified historical trajectory- there are domainers having this debate about Apple.com, convincing a young Steve Jobs that his only choice is PersonalComputer.com and anything else is insane.
The “one word” thing is tortured domainer logic. It all comes back to resonance and memorability. “Orange Juice” is in that rare class of words/phrases/terms that already has a space carved out in the brain of every single English speaking human on earth from the age of 3, forward.
“The “one word” thing is tortured domainer logic. It all comes back to resonance and memorability. “Orange Juice” is in that rare class of words/phrases/terms that already has a space carved out in the brain of every single English speaking human on earth from the age of 3, forward.”
+++++++++++++++++++++++++++++++++
Exactly…and because “OJ.com” STILL has some ugly (fairly recent) historical baggage to deal with. “ORANGEJUICE.com” actually has no such problem to negotiate.Low six figure sale here.
@Shipwreck (oops Shiphouse)
I am with LS – you do not get it – or at best your logic is antiquated.
Today’s money will buy OrangeJuice.com for its intuitive Orange Juice beverage – not some kind of old school catchy name use like a web consulting firm, clothing line, investment firm or whatever.
This is all about Tropicana, MinuteMaid or maybe a lesser competitor who wants to grab a bigger piece of those markets
Shiphouse……. you are so far behind in comprehension of domain values. That’s a very antiquated way of looking at domains. Most people involved in domains don’t think like that anymore.
LOL…….25K.
.
Brian Wick – I wasn’t the one who proposed that Orangejuice.com be used for anything other than Orange Juice, it was your buddy LS Morgan, I was simply responding to his previous post. For those of you that think a VC can “stick it in their vault” I would like to see at least 10 viable ideas other than OJ you would apply this name too.
At the end of the day OrangeJuice.com has very little inherent value. You may “get it” but allot of the corporations still don’t get it. So if you want to chase money that is not at the table fine, step up and purchase the name. In the meantime though, your $40K, oh whoops people think its “easily” worth over $100K, will be dead money. Since an Orange Juice e-commerce site is unrealistic, you could be waiting a long time for that coveted end-user to come around.
Perhaps you think my thinking is antiquated, but this is purely about the fact, I don’t see the inherent value in the name and it is not nearly as easy to flip a name to an end-user, which has been demonstrated time and time again.
For those of you that think a VC can “stick it in their vault” I would like to see at least 10 viable ideas other than OJ you would apply this name too.
—-
You’re “not getting it” in a big, raging kind of way…
Much like trying to discuss philosophy with a roomful of Chinamen, there comes a time when all you can do is throw up your hands and just accept that there are different ‘intelligence types’ and that otherwise smart people might be totally oblivious to certain modes of thinking. Trying to “explain” certain things to such people is totally pointless.
You can’t seem to get the synapses firing in the right hemisphere of your brain to process the notion that the domain can be used as a brand platform rather than to “sell orange juice”. Any number of applications could make abstract use of a term like that. Again, I reiterate- Amazon doesn’t sell South American travel, Apple doesn’t sell fruit.
Oh, but one thing we probably agree on…
There’s nothing to suggest that End-User mountain hasn’t already been strip mined to death. It’s entirely possible that the most relevant and logical end users for OrangeJuice.com just don’t care about the domain, or don’t care enough about it to pay the typical domainer-to-end-user asking price.
There are a lot of “huge” keyword domains that suffer from a similar fate, but their owners will just hold them forever, earning nickles from parking, dreaming big and hoping for offers that won’t ever come.
LS Morgan – Me not seeing eye to eye with you has nothing to do with my intelligence. If you think this is a great name to be turned into a brand that is fine. I personally, just don’t think OrangeJuice.com is that name. I would not build my brand around this name, that is a personal decision. This is not about me not getting it, this is about me not seeing what you see in this name as a brand. Yes a company (name an industry) could buy this name and pour millions and millions of dollars into it and build it into a brand, but they could also do that with a 1,000 other one and two word premium names out there. So why is Orangejuice.com better than any other name out there? It goes back to inherent value, there is very little to none that exists in this name. If a domainer buys this name the only shot he has of making money off it, is if he gets lucky and an end-user comes along and purchases the name or somebody out there absolutely decides they need to build their brand around this name. Again, I will say that is money that just is not at at the table right now.
Ultimately, lets let the market decide. What you think the “worth” of a name is and what the “market value” of the name is are two totally different things.
The production and sale of orangejuice is a multi multi billion dollar business each year. The number of companies in the industry is staggering. They are all over the world. It is actually bought and sold as a commodity by people who never actually take delivery of the product(see movie trading places.) Most people are unaware of just how big this business is and yes orangejuice is bought and sold electronically. The amount that trades hands electronically every day makes running shoes look like a drop in the bucket.
The billion dollar orangejuice brands compete against other drink types as much as they compete against each other. By promoting orangejuice.com they expand their market. Whoever picks up this name will be in a position to flip the name, my gess is in the 300k range.
There are scores of orangejuice associations and cooperatives in the United States alone. In addition orangejuice is private labeled.
OrangeJuice.com to appear on a tv commercial or drink carton near you.
UPDATE
Auction is now active and the high bid is $17K.
Auction closes on Wednesday afternoon
I love how LS Morgan tries to use a flawed analogy in comparing Amazon.com (1 word) with OrangeJuice.com (2 words)
There is a world of difference
The appropiate comparison would be AmazonRiver.com or AppleJuice.com vs OrangeJuice.com
Try building a brand with these three – not saying it can’t be done – but it’s an uphill battle.
Throwing good money after bad.
Especially when there are (very likely) far better alternatives elsewhere.
Way to go to try to bolster your weak argument
I determined the domain was worth $35K at the most in a use NOT related to Orange Juice – and acted appropriately in that regard. Candidly I am shocked it only went for only $45K – I guess “pertevniyal” is the beneficiary of waiting for Tropicana, MinuteMaid or some other manufacturer to be awarded Rick Schwartz’s “We Get It” award.
Maybe “pertevniyal” is one of those manufactuters.