Streambank, LLC, the leader in providing intangible asset disposition services, will be conducting an auction of the Ultimate Electronics trademarks, domains, and related intellectual property on May 25th 2011 in New York.
Ultimate Electronics Inc. has filed a motion with the Delaware Bankruptcy Court seeking approval of the sale of its intellectual property.
The assets include the Ultimate Electronics trademarks, 11 related trademarks, 16 related domain names, and the company’s social media sites and databases.
The hearing to approve the sale is scheduled for May 26th, 2011.
As of January 2011, Ultimate Electronics operated 46 stores in 16 states including the mid-west, western United States and New England.
Ultimate Electronics store locations average approximately 30-40,000 square feet and are primarily located in high traffic retail centers and malls. In 2010 Ultimate achieved over $400 million in retail sales.
Ultimate Electronics is best known for its consumer electronics and accessories assortment, installation services and in-home and in-car entertainment solutions.
In addition to operating a retail store, the combination of trademarks and domain names can be used to support a variety of new formats including flash or membership sales site, a drop-ship internet business, product review site, and other concepts as well.
“Ultimate developed a loyal customer following who took advantage of our service, installation, and warranty offerings,” said Bruce Giesbrecht, the company’s CEO. “Ultimate really does mean best.”
Here are the 16 domains included in the sale:
ultimatelectronics.com
uebuilder.com
ueride.com
ultehome.com
ulteride.com
ultimateinstall.net
ultimateelectronics.com
ulte.com
ulte.com
ultimatelectronics.com
uebuilder.com
ueride.com
ultehome.com
ulteride.com
ultimateinstall.net
ultimateelectronics.com
Is this worth going through the trouble of selling? UltimateElectronics is a nice domain but I know if I had it just sitting in my portfolio I’d be waiting years for a serious buyer with big numbers. It’s not exacty Power.com
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We had one of these stores in our city–it lasted about a year.
It’s no surprise they went under; their prices were about 1/3 higher than Best Buy and Staples.
They just couldn’t compete.
🙁
I hope they have better luck with selling off their assets.
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That’s the problem with “brandable” domains.
If the biz goes under, the domain is worth zilch.
frankly, UltimateElectronics doesn’t sound as a great domain name
@Tony
I don’t consider UltimateElectronics.com to be an intuitively “brandable” domain. To me, it’s nothing more than a catchy domain and, on their own, these tend to have little value.
That’s the problem with “brandable” domains.
If the biz goes under, the domain is worth zilch.
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Domainer-centric thinking, where everything revolves around the domain name.
This was an operating business with 46 retail outlets. The domain name itself was 0.01% of what considerations go into a business like that.
The value drivers in salable domain names are not always rowing in the same direction with the drivers that go into making a good retail brand name.
despite ALL the technology is made of electronics, the name “electronics” is no longer so “glamour” as 20 years ago
it was a wonderful company and had wonderful salespeople. too bad they went under as i had a good experience and have been enjoying my computer (which i bought in 2010). i’m 82 years old and they couldn’t have been nicer to me!