WIPO announced a few days ago, that it started a “Global Brands Database” no doubt in hopes that once the concept is giving the final approval by ICANN that WIPO will be chosen to manage the Database.
What is the Database and why should you care about it?
Under the gTLD guidebook trademark owners which have been demanding additional protection for “Global Brands” get the Unform Rapid Suspension remedy among others which basically hand over domains that infringe on these Global Brands
Of course what you or I might consider a Global brand and what trademark holders consider a global brand is going to be quite different.
While I think of such brands as Google, Apple, Microsoft and Intel for starters a quick look at the WIPO brands directory list such world famous brands such as
N & Q
Here is the Cube
Of course there are plenty of generic terms included in the database as well including:
“Aniston” as in Jennfier Aniston but its not owned by her.
“TSUNAMI” yes the weather event is protected.
“onyx” as in the gemstone
the letter “F” is in the database
The word “logo” is in the database several times.
So you get the idea.
Every word, saying, phrase 2,3 and most 4 letter combo’s are in.
All appearently are GLOBAL BRANDS and need protection in the domain world and are going to get protection in the new gTLD space and shortly thereafter in all existing