“During the initial introduction period, consumers who shop O.CO will receive free shipping on their entire order.”
Now I just typed in O.co into the browser and although the domain redirected to Overstock.com the site now reads:
“Welcome to O.co, also known as Overstock.com”
“Over the eleven years we’ve been in business we’ve evolved into a savings engine for shoppers.”
We have become O.CO,” said Overstock.com Chairman and CEO Patrick Byrne.” said in the press release.
“As a lifestyle destination, consumers can find absolutely anything on O.CO whether they are shopping for furniture, bedding, clothing, and jewelry, buying a car or home, and, soon, looking for their next vacation spot.”
“Overstock’s purchase of O.CO prior to the domain’s public launch was an investment in its future and it speaks to the confidence that Overstock’s executives had in the credibility and marketability of the .CO domain,” said Juan Diego Calle, CEO of .CO Internet. “Overstock’s early confidence in the .CO domain helped to inspire a lot of interest and excitement for the launch, and has contributed to the more than 600,000 .CO domain names that have been registered by people in 200 countries.”
Certainly good news for .Co domain holders that a major multinational brand has embraced the .Co extension.