MediaPost.com just published a post entitled Long Tail Advertisers Are Back”.
The blog post which cited a report by Kantar Media said:
“”While much of the 2010 ad expansion has been coming from the biggest advertising categories – especially automotive and consumer packaged goods , Kantar’s analysis shows that the so-called “long-tail” of advertising, smaller brands and companies ranking outside the 1,000 largest advertisers, are also expanding their ad spending once again.”
“During the third quarter, it looks as if the long-tail advertisers finally hopped on the train and increased their ad budgets”.
“The long-tail advertisers represent between 20% and 25% of total U.S. ad spending.”
Still, “the ad industry isn’t out of the woods yet”.
“advertisers finally hopped on the train”
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It is also interesting to see all the Social.Media Advertising Industry Talking.Heads JUMP on every platform they can find. FB, TW, MS, SL, AOL
Some even have their own web-sites.
Unfortunately, the Internet is now like a train ride where 98% of the passengers are selling (pumping) something. In many cases, they are Selling THEIR Agency Capacity.
At some point the train will crash (again?) when people realize they are all trying to sell the same thing to each other. There is no real product or value, and the medium itself (the Net) allows real products with real value to sell themselves.