MediaPost.com just published a post entitled Long Tail Advertisers Are Back”.
The blog post which cited a report by Kantar Media said:
“”While much of the 2010 ad expansion has been coming from the biggest advertising categories – especially automotive and consumer packaged goods , Kantar’s analysis shows that the so-called “long-tail” of advertising, smaller brands and companies ranking outside the 1,000 largest advertisers, are also expanding their ad spending once again.”
“During the third quarter, it looks as if the long-tail advertisers finally hopped on the train and increased their ad budgets”.
“The long-tail advertisers represent between 20% and 25% of total U.S. ad spending.”