I just read an article on MediaPost, on the Holiday Shopping Report for Q4 2010 and got all excited over all the extra money we will be making off of our PPC pages.
“On average, consumers spent 20.7% year-over-year in the first half of Q4 2010 and conversion rates rose 28.7%, compared with the same time period in the previous year”
The report also said that the cost per click (CPC) continues to rise.
“On Google, CPCs are up nearly 13% year-on-year, compared with a 4% uptick on Yahoo and Bing.”
“Retailers with multichannel marketing strategies increased their U.S. search spend 36.7% year-on-year in 2010, compared with the first half of Q4 2009”
Wow reading this you would think our revenues would be skyrocketing.
How’s this report working out for you?
For me not so good.