There aren’t too many people who visit the Internet regularly that haven’t seen or heard of one of the worlds most widely used and popular domain shorteners;
Sedo.com is currently holding an auction for the domain name which would be the ultimate shortener of one of the best known and most often used shorteners:
The auction sale not only includes the domain B.ly but also includes Be.ly, and Bee.ly.
How popular is the shortener bit.ly?
“So far this year, bit.ly links have been clicked over 40.6 billion times.”
“There have been over 4 billion unique URLs shortened using bit.ly.”
“The bit.ly web site is now the 69th largest in the world according to Google’s Doubleclick”
Of course the possible downside to the domain name is that the .LY extension is the country code for Libya, which just about a month ago seized the domain name VB.ly which was also being used as a shortener.
“”As to the decision to keep the registration of domain names shorter than 4 symbols long under .ly only for entities with a local Libyan presence, this comes in accordance with NIC.ly’s concern that the rise in popularity of URL shorteners from abroad taking up all these names has deprived locals of their right to register the important 3 letter abbreviations of their various businesses and interests.””
“”We as a Registry would prefer seeing art.ly used for a website about Libyan art for instance, or lda.ly used by the Libyan De-mining Association, rather than adding more URL shorteners under our National TLD.””
Of course the domain shortener space has also gotten a lot more competitive this year, with Twitter grabbing T.co for its official shortener, Godaddy.com grabbing X.co for its shortener service that allows vanity registrations and Word Press grabbing WP.Me for its official shortener.
Certainly a no brainier for the folks at bit.ly which is a well funded company or for any company with a “presence” in Libya.
For the rest of us, this is certainly an interesting domain and special situation and should make for quite a lively auction.