Lets start with the star of the auction, Restaurants.com
The domain name Restaurants.com besides being a category killer domain is an active site with revenue.
Here are the facts and figures from the domain holder:
“Restaurants.com is the premier domain asset for the $580 billion restaurant industry.”
“It generates between $80,000 – $90,000 per month or $1MM – $1.1MM/year (95% net margin). ”
“It is ranked #1 in Yahoo and Bing and #2 in Google for the keyword.”
“The figures for September:”
“Visitors: 259,389 (audited by Google analytics).”
“75.86% direct type in traffic.”
“20.81% search engines (80% Google).”
“3.32% other sites.”
“Google Ads Revenue: $48,831.10 (audited by google adsense)”
“Restaurant.com affiliate commissions: $61,183.16 (audited by commission junction)”
“Total revenue: $110,014.26”
Reserve price I’m told is north of $6 Million making this seem like a no-brainier great deal if you have the cash.
Since the domain seems to be making $1M a year its a 6+ year payback and you still get the category killer domain.
If Restaurant.com is the start then second billing would have to go to Bid.com
With Auction.com having sold for $1.7 Million, Bid.com seems priced right at $750K-$1M, it arguably is the top 3 domains in the auction space
Here are some of the more interesting higher priced domains in the auction:
AdAgencies.com $25,001 – $50,000 (I would like the singular much more)
ETFs.com $50,001 – $100,000 (hundreds of these are traded in the markets)
Supplement.com $50,001 – $100,000 (plural would be much better)
Wheels.net $50,001 – $100,000 (huge category)
PrinterCartridges.com $100,001 – $250,000 (huge category)
DayTrading.com $250,001 – $500,000 (another wall street domain, but has been in several auctions now).
Shout.com $250,001 – $500,000 (talk about a great Web 2.0 Domain, certainly worth it to an end user).
Mx.com $250,001 – $500,000 (great two letter .com and the country code for Mexico).
Zero.com $250,000- $500,000 (lots of products out there using “Zero” also could be a Web 2.0 Domain).
Gun.com $750,001 – $1MM (guns sold for last year for $800K this one sounds high in light of that sale).
Smile.com $750,001 – $1MM (nice name for dental industry or any web 2.0 company)
Campaign.com $1MM – $5MM (personally think its overpriced)
Cheat.com $1MM – $5MM (I know game cheats are huge and I guess you could use this for a “dating” site, think its priced way high)
Commercial.com $1MM – $5MM (very broad term with uses from real estate to advertising but pricey)
Digital.com $1MM – $5MM (Great domain)
Physicians.com $1MM – $5MM (huge health domain, but hard to spell)
Sexy.com $1MM – $5MM (Great domain which could be used for adult or mainstream, big price range here, + I would have liked to know what Sex.com sold for 1st).
SlotMachine.com $1MM – $5MM (another big price range domain, we know slots.com sold for $5.5M so its hard to justify anything close to that for this one).
Vehicles.com $1MM – $5MM
Zip.com $1MM – $5MM (that seems like a LOT of money for this domain)
Out of the rest of the live auction domains these are the ones we like:
SatinRobes.com $1,001 – $2, 500 (lots of these)
Bravo.org $2,501 – $5,000 (nice one word .org)
ClearanceCenters.com $2,501 – $5,000 (There are a lot of these and this is certainly the right economic times for this)
DetoxKits.com $2,501 – $5,000 (Another huge product)
Guys.org $5,001 – $10,000 (nice short .org)
PetPsychic.com $5,001 – $10,000
GoodMorning.com $10,001 – $25,000 (instant brand recognition domain)
Pregnancies.com $10,001 – $25,000 (obviously the singular would be much better but a six figure domain)
Rakes.com $10,001 – $25,000 (huge product catagory)
MissingPersons.com $25,001 – $50,000 (category killer domain could be a huge go to website)
Deeds.com $25,001 – $50,000 (great real estate domain)
MyCard.com $50,001 – $100,000 (I like this domain but definitely end user pricing here)
GovernmentPrograms.com $50,001 – $100,000 (well the typo Govermentgrants.com sold for $53K making this a pretty good buy)
RadioShow.com $50,001 – $100,000 (nice domain for that industry
Rewind.com $50,001 – $100,000 (like this domain something for the entertainment industry, I bought rewind.tv last week)
ShortSale.com $50,001 – $100,000 (couldn’t find a hotter topic right now certainly not in the real estate world)
SupplyCenter.com $5,001 – $10,000 (nice domain to sell almost anything)
Finally a Picks and Pans post wouldn’t be complete without a few domains we don’t like at all.
(sorry if yours is on this list):
DvdRental.com $25,000-$50,000 (talk about a dying technology, didn’t Blockbuster the biggest company in the space just go Bankrupt?).
EastGermany.com $10,000-$25,000 (I’m all for good Geo domains, but Germany unified in 1990, its pretty late for this domain).
Temptations.com $50,000 – $100,000 (unless your going to open a strip club I’m not sure what you do with this domain & its pricey).