Now the questions becomes who is going to run the domain name auctions for them.
I have checked with the show organizers and they confirmed that they don’t have a contract with anyone to run the auctions for them next year.
There are certainly quite a few possibilities:
RickLatona.com, they are currently running the auctions for TRAFFIC and will be doing the TRAFFIC South Beach auction. We would assume Latonas.com would be first in line, but their future may well rest on the success of next months auction.
Moniker.com, of course ran the auctions for TRAFFIC for many years before RickLatona.com took over. However, since the announcement last year that Latonas would be handling the TRAFFIC auctions, Oversee.net went from a competing once a year Domainfest show to a mulitple shows at multiple venues, and they are much more of a competitor. Under the circumstances can TRAFFIC go back to using Moniker.com?
Aftermarket.com recently announced they are launching an active marketplace. The Aftermarket team have held live domain auctions at their own Domain Round Table show and have proprietary software which allows for remote bidding so seem capable of running such an auction. However, Aftermarket.com will be holding a Live Domain auction at a Roundtable event in March in the Bahamas. With the ICANN meeting scheduled to run March 14th-18th and TRAFFIC holding its show right before, the timing might not be right.
Sedo.com held a live/online auction for E.Co this past year and this maybe an opportunity for them to get into the live auction business. Of course once there in they move to do their own auctions down the line.
NameJet.com has never held a live auction but certainly has a platform for holding online auctions, could this be their chance to get into the live domain auction business?
Here’s another option, maybe TRAFFIC does the auction in-houseusing a service like Proxybid and hires an auctioneer to run the auction.
It should be interesting to see how it all plays out.
What are your thoughts?